Assistant Store Manager - Colchester

Dreams Ltd; Colchester; On-site; GBP 28,000 - 40,000; Full time

Job summary

Dreams Ltd is seeking a motivated retail leader to drive service, sales, and store standards across the team. You will energise colleagues, coach performance, and maintain high standards on the shop floor to ensure every customer experience is memorable.

Join a nationwide bedding retailer with a strong brand and a culture built around developing people, empowering teams, and delivering outstanding customer care in a fast-paced store environment.

Qualifications

• An experienced retail or commercial sales leader.
• Confident and results-focused.
• A positive coach who enjoys helping others reach their potential.
• A brilliant communicator who puts customers first.

Responsibilities

• Lead by example on service, sales and store standards.
• Support, motivate and develop the store team.
• Coach performance, set clear expectations and celebrate wins.
• Walk the floor regularly to ensure store standards are consistently high and customer visits are memorable.

Skills

Retail leadership

Results oriented

People development

Customer focus

Job description

The Role

Your dream role

You’ll work side by side with the Store Manager to lead by example, energise the team and make every customer interaction count.

How you’ll help the nation sleep better

Lead by example on service, sales and store standards

Support, motivate and develop the store team.

Coach performance, set clear expectations and celebrate wins.

Walking the floor regularly to ensure store standards are consistently high so every customer’s visit feels memorable.

The Person

The dream qualities

We’re dreaming of someone who’s:

• An experienced retail or commercial sales leader.
• Confident and results-focused.
• A positive coach who enjoys helping others reach their potential.
• A brilliant communicator who puts customers first.

About Dreams

What makes Dreams different

Since 1985, we’ve been making bedtimes better, and we’re not hitting the snooze button anytime soon. Backed by Somnigroup, the world’s largest bedding provider, we sell over 14,000 mattresses, bases and headboards every week.

With over 200 stores nationwide, you’ll lead a team of sleep-savvy Bed Experts in a fun, friendly environment where every dreamer makes a difference. If you’re bonkers about beds, keen on your kip and passionate about people, Dreams could be the perfect place for you.

Dreams. Love your job.