Assistant Store Manager

Antler; Greater London; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

20 days annual leave + 8 bank holidays

Generous staff discount

Health cash plan

Pension and life insurance

Enhanced family leave

Enhanced family leave

Job summary

A renowned British travel lifestyle brand is seeking an Assistant Store Manager for their flagship store in London. This role is hands-on and requires leading by example on the shop floor, with keyholding responsibilities and a strong focus on delivering exceptional customer service. Candidates should have previous retail experience and be comfortable with flexible working hours to support a busy environment. This is a unique opportunity to shape customer experiences at a prestigious location.

Qualifications

• Previous experience in customer-facing retail or hospitality roles, including keyholding.
• Dependable and proactive with managerial responsibilities.
• Excellent communication skills and a love for customer service.
• Flexible to work evenings, weekends, and peak periods.
• Reliable and proactive.

Responsibilities

• Deliver warm customer experiences and drive sales.
• Take keyholding responsibilities for store security.
• Act as senior lead when the Store Manager is absent.
• Maintain store standards and manage operational tasks.
• Maintain expert knowledge of products to educate customers and team.
• Keep the store beautiful and aligned with brand guidelines.
• Support stock management, deliveries and in-store events.

Skills

Customer service

Sales focus

Team collaboration

Leadership

Excellent communication

Flexible hours

Job description

The Opportunity

It’s an exciting time at Antler; we’ve reimagined our 110‑year‑old brand and are growing globally, making our ambitions a reality as we continue to build momentum.

Today, Antler is a modern, globally recognised brand, blending British heritage with innovation, functionality, and timeless style. As we continue to grow, our new Regent Street flagship store represents a key moment for the brand — a space where customers can fully experience Antler, our products, and our story.

We are looking for an Assistant Store Manager to join the team as second‑in‑command. This is a hands‑on, active role for someone who enjoys being on the shop floor and a role‑model to the rest of the team. While you will be a primary keyholder and responsible for the store when the Store Manager is away, you’ll spend the majority of your time selling, helping customers, and ensuring the team delivers a premium service. It’s a great fit for an experienced Brand Ambassador or Supervisor with a year or two of keyholding experience who is ready to take on more operational responsibility. This is an exciting opportunity to be part of a flagship opening and help shape how customers experience Antler on the high street.

To support the needs of our global brand and customers, candidates must be available to work flexibly, including weekdays, evenings, weekends, and peak trading periods.

The Company

• Antler is the British travel lifestyle brand. With a new leadership team, we have an innovative and entrepreneurial approach to the way we operate.
• Established in 1914, we have a rich heritage – one that is respected and celebrated. Since ATR Brands acquired Antler in 2020, we’ve achieved a lot. We’ve reimagined the brand, invested in the team and are continuing to develop great products.

Day To Day Responsibilities

• Leading by Example: Spending the majority of your time on the floor, delivering a warm and knowledgeable customer experience that matches Antler's standards.
• Driving Sales: Working as part of the team to meet daily and weekly sales targets, helping customers find the perfect luggage and accessories for their trips.
• Keyholding: Taking responsibility for opening and closing the store, including managing daily till procedures and security protocols.
• Second‑in‑Command: Acting as the senior lead on site when the Store Manager is not around, ensuring the store runs smoothly and the team stays motivated.
• Product Expertise: Maintaining an expert level of knowledge regarding our materials and features to confidently educate both customers and the wider team.
• Maintaining Standards: Ensuring the store always looks beautiful and organised according to our brand guidelines.
• Operational Support: Assisting with stock management, deliveries, and supporting in‑store events or product launches.
• Teamwork: Being a positive, collaborative, and reliable member of the store team.

Requirements

• Retail Experience: Previous experience in a customer‑facing retail or hospitality role, including demonstrable experience as a keyholder or supervisor.
• Reliability: You are dependable, proactive, and comfortable with the responsibility of managing a flagship site.
• Great Communicator: You are confident and friendly, with a genuine love for customer service and the ability to give clear direction to a team.
• Sales Focused: You naturally enjoy talking to people, building connections, and helping them make a purchase.
• Flexible: You are able to work different hours to support the needs of a global flagship, including evenings, weekends, and peak trading periods.

Physical Requirements

• Ability to stand and remain on your feet for extended periods during shifts.
• Ability to lift, carry, push, or pull stock and products (up to approximately 27 lbs / 12 kg).
• Ability to bend, reach, twist, and move comfortably around the store as required.

Benefits

• 20 days annual leave + 8 days bank holidays.
• Generous staff discount and travel product allowance.
• A creative, collaborative culture where ideas are valued and voices are heard.
• Health cash plan provided by Medicash.
• Pension, life insurance and death in service.
• Enhanced family leave for both primary and secondary careers.