Assistant Store Manager

Flannels; East Midlands; On-site; GBP 32,000 - 36,000; Full time

Benefits offered by this job

Salary: £33,448 per annum

Holiday entitlement: 28 days

Staff discount: 20%

Uniform discount: 50%

Bonuses: weekly/monthly/quarterly

Commission-based bonuses

Long service awards

Gym membership discount

Career development opportunities

National Qualifications training

Job summary

Frasers Group operates Flannels stores across the UK and seeks an empowered store leader. You will report to the Store Manager and oversee Retail Managers and Sales Advisors to drive commercial success and growth within your store.

In this role you will lead commercially, develop talent, manage stock and budgets, and ensure exceptional customer service while maintaining strong relationships with stakeholders and delivering against KPIs.

Qualifications

• 4+ years’ experience in premium or luxury fashion retail management.
• Proven leadership, with experience managing large teams.
• Strong customer service expertise with client network.
• Demonstrated success in driving sales performance and budgets.
• Excellent product knowledge of brands, trends and materials.
• Solid understanding of retail operations including merchandising, stock control and loss prevention.
• Strong verbal and written communication skills across all levels.

Responsibilities

• Be responsible for the commercial success of the store and drive store performance.
• Identify opportunities to enhance performance in line with current trends.
• Develop and implement strategic plans to reach departmental goals.
• Analyse data and KPIs to drive informed commercial decisions.
• Lead and inspire store team with coaching and guidance.
• Build relationships with stakeholders and ensure effective communication.
• Oversee daily operations with efficiency, quality and policy adherence.
• Monitor KPIs, wage controls, and drive performance to meet objectives.

Skills

Premium fashion retail

Leadership

Customer service

Sales performance

Product knowledge

Retail operations

Communication

Job description

Job Description

Whether it's leading floor walks with some of the UK's biggest luxury brands, working with our head office teams to manage your store's stock package, or running training sessions to increase your team's product knowledge, with Frasers Group, no two days are ever the same. Reporting to the Store Manager, you will oversee a team of Retail Managers and Sales Advisors within your store, driving commercial success and contributing to company growth.

COMMERCIAL EXPERTISE

• Be responsible for the commercial success of the store and drive store performance
• Identify key opportunities to enhance performance in line with current trends
• Develop and implement strategic plans to achieve departmental goals and objectives
• Analyse data and key performance indicators to make informed commercial decisions and drive KPIs

TEAM LEADERSHIP & MANAGEMEN T

• Be responsible for your store and team's performance
• Lead and inspire your store team, providing guidance, coaching, and support.
• Work closely with your Store Manager, acting on feedback and working towards targets and deadlines
• Build lasting relationships with internal and external stakeholders
• Display exemplary communication and interpersonal skills, with the ability to interact effectively at all levels of the organisation

DEVELOPMENT

• Identify future talent within the store and plan and support their personal development and progression
• Seek opportunities to drive your own personal development
• Train, coach and upskill the store team to maximise opportunities for future progression within the business

OPERATIONAL EFFICIENCIES

• Oversee daily operations, ensuring efficiency, quality, and adherence to company policies and procedures
• Support other stores within the area with store operations as and when required
• Use business communication tools to drive the completion of tasks and ensure your team understands all key functions
• Support the store manager to drive performance in line with retail priorities to meet business objectives

CONTROLS

• Responsible for monitoring and achieving store-level KPIs, including sales targets, company incentives, customer satisfaction, and operational efficiency.
• Ensure wage controls are met on a weekly basis and any issues are resolved quickly and effectively
• Demonstrate resilience to operational challenges, making effective decisions to drive solutions
• Control stock movement, run accurate store audits, and implement visual standards to company guidelines

Qualifications

About You

We’re looking for a resilient and adaptable leader with a passion for premium retail and the ability to thrive in a fast-paced, high-demand environment.

• A calm and composed approach under pressure, with the ability to navigate challenges and resolve conflicts effectively
• A proactive problem-solver, able to think on your feet and find practical solutions to customer and operational issues
• A dedicated brand ambassador, representing Frasers Group with professionalism, discretion, and a consistently polished appearance
• A confident communicator who can engage effectively with colleagues, customers, and stakeholders at all levels

Qualifications & Experience

• Minimum 4+ years’ experience in premium or luxury fashion retail management, or within a similar high-end retail environment
• Proven leadership skills, with experience managing, motivating, and developing large teams, including supervisors and team leaders
• Strong customer service expertise, with a deep understanding of client expectations and an established local client network
• Demonstrated success in driving sales performance, achieving targets, and managing budgets and inventory
• Excellent product knowledge, including brands, fashion trends, materials, and market positioning
• Solid understanding of retail operations, including merchandising, stock control, and loss prevention
• Strong verbal and written communication skills, with the ability to build relationships across all areas of the business

Additional Information

The Rewards

• Basic rate salary £33,448 per annum
• 28 days holiday a year, inclusive of bank holidays
• 20% Staff Discount across all Frasers Group Stores
• 50% in store uniform discount
• Weekly/Monthly & Quarterly Commercial Bonuses
• Commission-led bonuses across a wide range of products
• Long Service awards
• Discounted Gym membership
• Excellent career development opportunities
• We offer a wide range of Development Courses with National Qualifications