Assistant Store Manager

JD Sports; Greater London; On-site; GBP 24,000 - 32,000; Full time

Job summary

JD Sports Stores is seeking an Assistant Store Manager to help drive sales and deliver exceptional customer experiences. You will support the Store Manager, coach and develop the team, and ensure daily operations meet standards and targets. This role rewards proactive leadership and a customer‑centric mindset in a fast-paced retail environment.

You will play a pivotal role in maintaining presentation, stock integrity, and procedures, while guiding staff to hit KPIs and deliver premium service.

Qualifications

• Experience in retail management or supervisory role (Assistant Store Manager or Supervisor).
• Strong leadership abilities to guide and develop colleagues while reinforcing store priorities.
• Ability to interpret KPI and sales data to support commercial decisions.
• Excellent communication and interpersonal skills to support colleagues and customers.
• Experience driving sales performance and KPI achievement in retail.

Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks and maintaining company standards.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations.
• Maintain high presentation and operational standards, including pricing accuracy and displays.
• Carry out core operational duties such as cash handling, till checks, stock audits, opening/closing routines.

Skills

Retail leadership

KPI analysis

Communication

People development

Customer service

Job description

Role Overview

As an Assistant Store Manager, you play a key role in supporting store success and delivering exceptional customer experiences. You support from the front — supporting and developing your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your people to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role requires effective leadership, strong commercial awareness and the ability to support and develop colleagues to perform at their best.

Key Responsibilities

• Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
• Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining company standards throughout the day.
• Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
• Maintain high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
• Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues appropriately.

Skills & Experience Required

• Previous experience in a retail management or supervisory role, such as Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
• Strong leadership skills with the ability to guide, support and develop colleagues while reinforcing store priorities.
• Ability to interpret KPI and sales data to support commercial decision-making.
• Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
• Experience supporting successful sales performance and contributing to KPI achievement within a retail environment.

Desirable Attributes

• Passion for retail, products and delivering exceptional customer experiences.
• Professional, proactive leader with a solutions-driven mindset.
• Resilient, adaptable, and able to remain composed under pressure.
• Customer-centric with a strong focus on delivering the premium exceptional customer experiences.