Assistant Marketing Manager

JR United Kingdom; Stevenage; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the FMCG/tobacco sector seeks an experienced marketing professional to boost brand visibility and sales. The successful candidate will manage influencer collaborations, conduct market research, and develop targeted marketing strategies to enhance consumer engagement in the UK market.

Qualifications

• 4-5 years experience in FMCG/tobacco industry.

Responsibilities

• Manage influencers for brand promotion and coordinate advertising.
• Conduct market research and devise marketing strategies.
• Organize large-scale expos and events for consumer engagement.

Skills

Market Research

Campaign Analysis

Brand Strategy Development

Event Organization

Job description

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• Manage and liaise with influencers for brand promotion
• Coordinate with media outlets to disseminate advertising and maximize brand visibility across multiple platforms.
• Conduct comprehensive market research, analyze competitors’ strategies, and devise actionable marketing strategies to stay ahead of industry trends.
• Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing promotions to boost sales and increase consumer engagement.
• Work closely with the Business Development and Product Marketing team to gather requirements, analyze business needs, and execute tailored solutions to meet objectives for UK market.
• Assist with developing annual budgets and provided insights to optimize resource allocation for campaigns.
• Confer with department heads and key staff to discuss important topics, including advertising contracts, media selection, and product promotional strategies.
• Monitor and analyzed sales promotion results to assess the cost-effectiveness of campaigns and optimize future strategies.
• Organize large-scale expos and events to create opportunities for direct consumer engagement, enhance brand presence, and drive sales growth.

Requirements:

• 4-5 years experience in FMCG/tobacco industry