Assistant Brand Manager - Kenco Coffee

Jdeprofessional; Maidenhead; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading coffee brand company in the UK is seeking an ambitious Brand Manager to drive and execute their BTL communications plan. This vital role involves working across multiple marketing channels, building relationships with top-tier agencies, and ensuring brand performance. Ideal candidates should possess marketing experience in FMCG and demonstrate strong communication and analytical skills to thrive in a fast-paced environment. Join us to help shape the future of iconic coffee brands.

Qualifications

• Experience executing digital and shopper communications across social media, websites, and digital channels.
• Previous marketing experience, ideally within FMCG.
• Strong analytical and data-interpretation skills.

Responsibilities

• Drive and execute the Kenco BTL communications plan.
• Act as a brand guardian, partnering with agencies.
• Champion brand and category with stakeholders.

Skills

Digital and shopper communications

Marketing experience in FMCG

Analytical and data-interpretation skills

Excellent communication skills

Proactive mindset

Job description

Job Description

As part of the Kenco brand team, you’ll play a vital role across the full marketing mix. You will lead Kenco’s BTL activation and help deliver the brand’s major category‑growth initiatives. This is a hands‑on role where your ideas matter and your execution creates real impact on shelf and online.

You’ll work across social, digital, shopper, communication, innovation, packaging, in‑store activation, and brand performance tracking—building relationships with both internal partners and top‑tier creative agencies.

If you’re ambitious, collaborative and eager to grow, you’ll thrive here.

What You’ll Do

• Drive and execute the Kenco BTL communications plan, with exposure to social, digital and shopper touchpoints
• Act as a brand guardian, partnering with creative, shopper, and media agencies
• Champion your brand and category, working with local and global stakeholders
• Support portfolio and range management, leading adaptation projects, packaging artwork development and in‑store deployment
• Track brand and portfolio performance, supporting trade & marketing teams with actionable insights
• Partner with Shopper Marketing to deliver exceptional POS activation
• Manage and track the local marketing budget, ensuring timely and on‑budget delivery
• Conduct competitor and market reviews to help shape strategic plans
• Support the wider Instants team on key projects and initiatives

Qualifications

What You’ll Bring

• Experience executing digital and shopper communications across social media, websites and digital channels
• Previous marketing experience, ideally within FMCG
• Strong analytical and data‑interpretation skills
• Excellent communication skills and the ability to build strong relationships
• An entrepreneurial, proactive mindset—this business moves fast and so do we

Nice to Have

• 1–2 years’ experience as an Assistant Brand Manager within FMCG
• A natural affinity for data and insights

Education

Company Description

Shape the Future of One of the UK’s Fastest‑Growing Coffee Brands

At JDE UK, big things really do happen over a great cup of coffee. Home to iconic brands including Tassimo, Kenco and L’OR, we’re uniting our winning portfolio under one bold ambition: to become the number one coffee business in the market.

We’re already a powerful #2 in the Instants category, and with Kenco now driving almost 50% of total category growth, we’re at a pivotal and incredibly exciting moment. That’s where you come in.

We’re looking for passionate, creative, entrepreneurial thinkers who want to make a real impact. If you thrive in a fast‑paced environment, love bringing ideas to life, and want to help shape the future of a household‑name brand—this is your opportunity.