Area Sales Manager – Livestock Feed (Beef & Dairy)

Agricultural Recruitment Specialists; Gloucester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading agricultural business is seeking an Area Sales Manager to enhance livestock feed sales in the beef and dairy sectors across the West Midlands. The role involves managing existing accounts, developing new business, and ensuring customer satisfaction through tailored solutions while delivering commercial results. This position offers a competitive salary, bonus potential, and benefits including a company vehicle and ongoing professional development opportunities.

Benefits

Performance-related bonus

Company vehicle

Private healthcare

Ongoing training and professional development

Opportunities for long-term career progression

Qualifications

• At least 2 years' experience in sales, account management, or business development.
• A sound understanding of the UK beef and dairy sectors.
• Excellent interpersonal, negotiation, and organisational skills.

Responsibilities

• Managing and developing a portfolio of beef and dairy customers.
• Identifying and converting new business opportunities.
• Representing the business at trade events and industry meetings.

Skills

Interpersonal skills

Negotiation skills

Organisational skills

Customer-focused approach

Tools

Microsoft Office

CRM systems

Job description

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Client:

Agricultural Recruitment Specialists

Location:

Gloucester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

e0432e0f97cf

Job Views:

64

Posted:

24.06.2025

Expiry Date:

08.08.2025

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Job Description:

Area Sales Manager – Livestock Feed (Beef & Dairy) - Field-based across the West Midlands UK- Competitive Salary + Bonus + Vehicle + Benefits

The Job:
A leading agricultural business is looking to appoint an Area Sales Manager to drive sales of livestock feed across the beef and dairy sectors. Covering a defined geographic region, you will be responsible for managing existing accounts while identifying and converting new opportunities. This is a customer-facing, solution-led role that requires a confident communicator, capable of building long-term relationships and delivering commercial results.
Key responsibilities include:

• Managing and developing a portfolio of beef and dairy customers
• Identifying and converting new business opportunities
• Understanding customer needs and providing tailored nutritional solutions
• Collaborating with technical and planning teams to deliver high service levels
• Monitoring competitor activity, market trends, and regulatory changes
• Representing the business at trade events and industry meetings
• Maintaining accurate CRM records and reporting on sales activity
• Ensuring compliance with pricing structures and company procedures

The Company:
This is a long-established and reputable organisation with a strong presence in the UK and Irish feed markets. Known for its commitment to animal health, nutritional quality, and customer service, the company supports a wide network of livestock producers through innovation and industry expertise.

The Candidate:

• At least 2 years’ experience in sales, account management, or business development
• A sound understanding of the UK beef and dairy sectors
• A customer-focused, solutions-led approach to sales
• Excellent interpersonal, negotiation, and organisational skills
• Working knowledge of Microsoft Office and CRM systems
• A strong commercial mindset and the ability to work independently
• A full UK driving licence and willingness to travel within the UK and Ireland

Desirable:

• Experience in animal nutrition or livestock feed sales
• Knowledge of cattle feeding practices and farm operations

The Package:

• Competitive basic salary (dependent on experience)
• Performance-related bonus
• Company vehicle, mobile, and laptop
• Private healthcare
• Ongoing training and professional development
• Opportunities for long-term career progression within a respected business

Please email your CV to Grace Hartwell, Senior Delivery Recruitment Consultant, [emailprotected] .

Keep up-to-date with the latest opportunities from Agricultural Recruitment Specialists by registering on our website: www.agriRS.com and following us on LinkedIn, Instagram, Facebook and Twitter. As a leading and esteemed recruitment agency specialising in the agriculture, food, horticulture, equestrian, animal health and rural sectors, Agricultural Recruitment Specialists prioritise roles across sales, management, marketing, operations and technical and engineering fields, including international and senior-level positions within our specialised sectors. Our suite of services encompasses bespoke recruitment solutions, executive search, candidate profiling, knowledge sharing, targeted advertising and comprehensive recruitment support. To discover how we can assist in advancing your career or meeting your recruitment needs, please visit www.agriRS.com or contact our recruitment team on 01905 345 155 or on our international number: 0044 1905 345 155. We are renowned for connecting the finest talent throughout the world with the best brands and organisations.