Area Sales Manager – Livestock Feed (Beef & Dairy) - Field-based across the West Midlands UK - [...]

Agricultural Recruitment Specialists Ltd; Gloucester; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a driven Area Sales Manager to enhance livestock feed sales across the West Midlands. This role offers a unique opportunity to engage with customers in the beef and dairy sectors, providing tailored nutritional solutions while managing existing accounts. The ideal candidate will possess a strong commercial mindset and a customer-focused approach, along with a solid understanding of the agricultural landscape. With a competitive salary, performance-related bonuses, and a company vehicle, this position promises both professional growth and the chance to make a significant impact in the agricultural sector.

Benefits

Company Vehicle

Private Healthcare

Ongoing Training

Professional Development

Performance-related Bonus

Qualifications

• 2+ years in sales or account management with a focus on livestock or agriculture.
• Strong understanding of the beef and dairy sectors is essential.

Responsibilities

• Manage and develop a portfolio of beef and dairy customers.
• Identify and convert new business opportunities in the livestock feed sector.

Skills

Sales Experience

Account Management

Customer Relationship Management

Interpersonal Skills

Negotiation Skills

Organizational Skills

Commercial Mindset

Knowledge of Beef and Dairy Sectors

Tools

Microsoft Office

CRM Systems

Job description

Area Sales Manager – Livestock Feed
Area Sales Manager – Livestock Feed (Beef & Dairy) - Field-based across the West Midlands UK- Competitive Salary + Bonus + Vehicle + Benefits

The Job:
A leading agricultural business is looking to appoint an Area Sales Manager to drive sales of livestock feed across the beef and dairy sectors. Covering a defined geographic region, you will be responsible for managing existing accounts while identifying and converting new opportunities. This is a customer-facing, solution-led role that requires a confident communicator, capable of building long-term relationships and delivering commercial results.
Key responsibilities include:

1. Managing and developing a portfolio of beef and dairy customers
2. Identifying and converting new business opportunities
3. Understanding customer needs and providing tailored nutritional solutions
4. Collaborating with technical and planning teams to deliver high service levels
5. Monitoring competitor activity, market trends, and regulatory changes
6. Representing the business at trade events and industry meetings
7. Maintaining accurate CRM records and reporting on sales activity
8. Ensuring compliance with pricing structures and company procedures

The Company:
This is a long-established and reputable organisation with a strong presence in the UK and Irish feed markets. Known for its commitment to animal health, nutritional quality, and customer service, the company supports a wide network of livestock producers through innovation and industry expertise.

The Candidate:

1. At least 2 years’ experience in sales, account management, or business development
2. Sound understanding of the UK beef and dairy sectors
3. Customer-focused, solutions-led approach to sales
4. Excellent interpersonal, negotiation, and organisational skills
5. Working knowledge of Microsoft Office and CRM systems
6. Strong commercial mindset and the ability to work independently
7. A full UK driving licence and willingness to travel within the UK West Midlands
8. Experience in animal nutrition or livestock feed sales
9. Knowledge of cattle feeding practices and farm operations

The Package:

1. Competitive basic salary (dependent on experience)
2. Performance-related bonus
3. Company vehicle, mobile and laptop
4. Private healthcare
5. Ongoing training and professional development
6. Opportunities for long-term career progression within a respected business

Please email your CV to Grace Hartwell, Senior Delivery Recruitment Consultant, [e-mail].