Area Sales Manager

CPJ Recruitment; Watford; Hybrid; GBP 31,000 - 37,000; Full time

Benefits offered by this job

Company vehicle

Healthcare benefits

Stakeholder pension

Job summary

CPJ Recruitment is seeking an Area Sales Manager for North London / Hertfordshire to promote a premium range of trade equipment to trade professionals and end users. You will deliver hands-on demonstrations in branches, counters, and on customer sites.

The role requires a hands-on trades background, a confident communicator, and a full UK driving licence. In return, the package includes £34,000 base salary, £10,000 OTE, a company vehicle, healthcare benefits and a stakeholder pension.

Qualifications

• Hands-on experience using tools and equipment in a trade environment.
• Confident communicator with ability to engage trade professionals.
• Ability to deliver product demonstrations and train others.

Responsibilities

• Demonstrating and promoting a premium range of trade equipment and accessories to trade professionals and end users.
• Delivering hands-on product demonstrations in merchant branches, trade counters, and on customer sites.
• Supporting sales teams with real world product knowledge and technical insight.
• Attending trade events, branch visits, and live demonstrations.
• Building strong relationships with merchants, contractors, and distributors.
• Feeding back market intelligence and product performance insights.

Skills

Trade equipment knowledge

Product demonstrations

Customer engagement

Driving licence

Job description

Area Sales Manager - Trade Equipment

Area: North London / Hertfordshire

The Role of Area Sales Manager

• Demonstrating and promoting a premium range of trade equipment and accessories to trade professionals and end users
• Delivering hands-on product demonstrations in merchant branches, trade counters, and on customer sites
• Supporting sales teams with real world product knowledge and technical insight
• Attending trade events, branch visits, and live demonstrations
• Building strong relationships with merchants, contractors, and distributors
• Feeding back market intelligence and product performance insights

The Company hiring an Area Sales Manager

Our client is a well established manufacturer and leading well-recognised brand within the trade and construction products sector, recognised for quality, innovation, and high performance products. This established business operates at the top end of the market and is trusted by trade professionals, contractors, and merchants across the UK. This is a strong opportunity for a hands-on, practical individual who wants to come off the tools while staying close to the trade, representing a well known manufacturer in a customer facing, field based role.

This is a rare opportunity to be trained, developed and supported by one of the UK's leading employers, known for promoting from within - offering genuine career prospects.

The Candidate for the Area Sales Manager

• Good practical, hands-on experience using tools and equipment in a trade environment
• Could suit a current or ex tradesperson, such as a carpenter, plumber, installer, or kitchen fitter
• Equally suited to a serious DIY enthusiast with strong practical ability and confidence using tools
• Could also suit an apprentice or early career candidate in construction or landscaping looking to move into a field based role
• Confident communicator, comfortable engaging trade professionals
• Full UK driving licence required

The Package

• Basic Salary: £34,000
• OTE: £10,000
• Company vehicle provided
• Healthcare benefits
• Stakeholder pension