Area Sales Manager

Glen Callum Associates Ltd; Milton Keynes; On-site; GBP 45,000 - 70,000; Full time

Job summary

Glen Callum Associates is seeking an Area Sales Manager to cover the Southeast England region for premium garage and bodyshop equipment. The role blends new business development, account management and hands-on demonstrations of capital equipment to professional workshops.

You will build relationships with installers and fleets, identify opportunities, manage key accounts, deliver product demonstrations, and travel to customers across Cambridge, Peterborough, Milton Keynes, and surrounding

Qualifications

• Experience selling technical products in a B2B environment.
• Exposure to capital equipment or high-value solutions.
• A mechanical or technical aptitude.
• Confidence working within workshop, garage or industrial environments.
• A proactive and sales-focused approach.
• Strong relationship-building and presentation skills.
• Understanding of ROI, TCO or value-based selling techniques.
• Good PC skills, including CRM systems and Microsoft Office.
• A full UK driving licence.
• Willingness to travel throughout the region.

Responsibilities

• Develop and grow sales in line with company targets.
• Identify and secure new business opportunities.
• Manage and develop existing customer accounts.
• Carry out demonstrations of equipment and complete repair solutions.
• Support equipment installations and customer start-up training.
• Build long-term partnerships through regular customer visits and reviews.
• Liaise with internal teams regarding orders, deliveries and post-sales support.
• Maintain accurate CRM records and sales activity reporting.
• Deliver an exceptional customer experience from initial enquiry through to aftersales support.
• Work closely with management to review territory performance and sales strategy.

Skills

Technical B2B sales

Capital equipment

Mechanical aptitude

Workshop environment

Sales-focused approach

Relationship building

ROI/value selling

CRM & MS Office

Driving licence

Willing to travel

Job description

Area Sales Manager - Garage & Bodyshop Equipment

Competitive salary + attractive commission + company car + enhanced benefits package

Location: Field-based - Southeast England

Ideal locations include Cambridge, Peterborough, Huntingdon, Bedford, Northampton, Milton Keynes, Norwich, Leicester, Oxford and Bury St Edmunds

Are you currently selling garage equipment, bodyshop equipment, workshop tools, vehicle lifts, diagnostic equipment or other technical capital equipment?

An exciting opportunity has arisen for a commercially driven and mechanically minded Area Sales Manager to join a market-leading and highly respected manufacturer supplying premium capital equipment to the automotive sector.

This opportunity would suit candidates from:

• Garage equipment sales
• Bodyshop equipment sales
• Crash repair equipment
• Workshop tools and consumables
• Vehicle lifts and alignment systems
• Diagnostic equipment
• Agricultural machinery
• Construction equipment
• Plant and off-highway machinery
• Industrial or engineering capital equipment sales

If you have experience selling technical products and enjoy building customer relationships, demonstrating solutions and driving sales growth, we'd love to hear from you.

Renowned as the UK's number one in their specialist field, our client offers premium products, strong brand recognition and a well-established customer base. This is an excellent opportunity to join a business with a long-serving team, an outstanding reputation and genuine career progression opportunities.

Why Join?

• UK market leader with an outstanding industry reputation
• Established customer base and strong existing relationships
• Premium products with clear competitive advantages
• Ongoing training and technical support
• Excellent long-term career prospects
• Strong pipeline of future business
• Opportunity to represent a respected and recognised brand

The Role

This is a varied field-based position combining new business development, account management and technical product demonstrations.

Key responsibilities include:

• Develop and grow sales in line with company targets
• Identify and secure new business opportunities
• Manage and develop existing customer accounts
• Carry out demonstrations of equipment and complete repair solutions
• Support equipment installations and customer start-up training
• Build long-term partnerships through regular customer visits and reviews
• Liaise with internal teams regarding orders, deliveries and post-sales support
• Maintain accurate CRM records and sales activity reporting
• Deliver an exceptional customer experience from initial enquiry through to aftersales support
• Work closely with management to review territory performance and sales strategy

The Candidate

You may currently be working in garage equipment sales, bodyshop equipment sales, capital equipment sales, agricultural machinery sales or a similar technical B2B sales environment.

You’ll ideally have:

• Experience selling technical products in a B2B environment
• Exposure to capital equipment or high-value solutions
• A mechanical or technical aptitude
• Confidence working within workshop, garage or industrial environments
• A proactive and sales-focused approach
• Strong relationship-building and presentation skills
• Understanding of ROI, TCO or value-based selling techniques
• Good PC skills, including CRM systems and Microsoft Office
• A full UK driving licence
• Willingness to travel throughout the region

Glen Callum Associates is committed to creating diverse and inclusive workplaces.We welcome applications from all qualified candidates regardless of gender, age, ethnicity, disability, sexual orientation, or background.We believe that a variety of perspectives makes a team stronger and a workplace better.If you need any adjustments during the recruitment process, please let us know - we're here to support you.