Area Sales Manager

WR Engineering; United Kingdom; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Performance-related bonus

25 days holiday + bank holidays

Career progression within a growing engineering business

Job summary

A well-established engineering manufacturer is seeking an Area Sales Manager to drive growth across an established customer base and develop new business opportunities in key industrial markets. The role requires managing accounts, providing technical support, and preparing proposals. Ideal candidates will have at least 5 years of technical sales experience in the castings industry, strong relationship-building skills, and a full UK driving license. This is a full-time, field-based position with travel across the region.

Qualifications

• Minimum 5 years’ technical sales experience within the castings industry.
• Strong understanding of casting processes (investment, sand, die, or precision castings).
• Proven track record in business development and account management.
• Full UK driving licence (essential).
• Excellent communication, negotiation and relationship-building skills.
• Strong commercial awareness with the ability to close deals effectively.
• Full UK driving licence (essential).
• Self-motivated, target-driven and comfortable working remotely.
• Willingness to travel regularly across the region and occasionally nationwide.

Responsibilities

• Manage and grow an established portfolio of customers across the region.
• Identify and develop new business opportunities within relevant market sectors.
• Provide technical support and product knowledge during customer meetings.
• Prepare and deliver quotations, proposals and presentations.
• Work closely with internal engineering, quality and production teams.
• Maintain accurate CRM records, forecasts and sales reports.
• Represent the company at trade shows, exhibitions and customer site visits.

Skills

Technical sales experience

Understanding of casting processes

Business development

Communication and negotiation skills

Ability to interpret engineering drawings

Driving licence

CRM software

Tools

CRM software

Job description

Base Pay Range

Direct message the job poster from WR Engineering

Are you an experienced technical sales professional with a strong background in castings? Our client, a well‑established engineering manufacturer, is seeking an Area Sales Manager to drive growth across an established customer base while developing new business opportunities in key industrial markets.

The Role

As Area Sales Manager, you will be responsible for managing and growing accounts across your region, promoting a range of high‑integrity cast components to customers in sectors such as automotive, defence, rail, oil & gas, and general engineering. This is a field‑based role requiring regular client visits, technical discussions, and the ability to understand and interpret complex engineering requirements.

Key Responsibilities

• Manage and grow an established portfolio of customers across the region
• Identify and develop new business opportunities within relevant market sectors
• Provide technical support and product knowledge during customer meetings
• Prepare and deliver quotations, proposals and presentations
• Work closely with internal engineering, quality and production teams
• Maintain accurate CRM records, forecasts and sales reports
• Represent the company at trade shows, exhibitions and customer site visits

Requirements

• Minimum 5 years’ technical sales experience within the castings industry
• Strong understanding of casting processes (investment, sand, die, or precision castings)
• Proven track record in business development and account management
• Confident interpreting drawings and discussing engineering specifications
• Excellent communication, negotiation and relationship‑building skills
• Strong commercial awareness with the ability to close deals effectively
• Full UK driving licence (essential)
• Self‑motivated, target‑driven and comfortable working remotely
• Willingness to travel regularly across the region and occasionally nationwide
• Performance‑related bonus
• 25 days holiday + bank holidays
• Career progression within a growing engineering business

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Industries

• Primary Metal Manufacturing, Industrial Machinery Manufacturing, Fabricated Metal Products

Wallingford, England, United Kingdom

London, England, United Kingdom