Area Sales Manager

SRS Recruitment Solutions; Leeds; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Commission

Company car

Health plan

Bonus up to £10,200 on target

Holiday 25 days + 5 after service

Birthday holiday

Life Assurance

Pension scheme

Job summary

SRS Recruitment Solutions is seeking an Area Sales Manager to develop and grow the merchant distributor network across a broad region. The role focuses on building relationships, achieving targets, and representing a respected brand in the fixing and fastening sector.

The territory covers the North of England, the Midlands, the Southwest, East Anglia, and the South up to but not including London, with travel as required for internal meetings, training, and client visits.

Responsibilities

• Build and maintain strong relationships at every level of a customer's business including ownership, management, sales counter teams, external sales teams, and technical teams.
• Communicate confidently and professionally with customers and colleagues, going the extra mile for every account.
• Drive sales growth through effective time management, consistently hitting targets and KPIs.
• Forecast sales pipeline and market trends to support production, supply chain, and marketing planning.
• Maintain strong product knowledge to sell the full range's USPs and value-added solutions with confidence.
• Deliver a first-class customer experience at every touchpoint.
• Represent the business professionally and safely at trade shows and client visits.
• Proactively manage time across three account types: prospect, spending-but-not-stocking, and profile stockists.
• Log all sales activity in the CRM (C4C), keep records up to date, capture notes, and submit forward planning.

Job description

Vacancy No 5587

Vacancy Title Area Sales Manager

Location Northern UK

Reports to: National Sales Manager

The Opportunity

Are you a confident, relationship-driven sales professional ready to make your mark? Our client - a well-established name in fixing and fastening solutions for the construction industry - is looking for an ambitious Area Sales Manager to grow their merchant distributor network and champion their full product range across the region.

This is a genuine opportunity to represent a business that backs its people: a comprehensive, market-leading product range, a clear focus on technical expertise, and a culture built around real customer partnerships rather than one-off transactions. If you thrive on building relationships, hitting targets, and being the trusted face of a respected brand, this role is for you.

What's on Offer

• Competitive salary, dependent on experience
• Commission structure
• Company car
• Health and pension plan
• Bonus & Commission up to £10,200 on target achievements - first 3 months guaranteed
• 25 Days Holiday - increase to 30 with length of service
• 1 Day Birthday holiday
• 4X Life Assurance
• Contributory Pension Scheme

Your Territory

This role covers a substantial patch spanning the North of England, the Midlands, the Southwest, East Anglia, and the South - extending as far as (but not including) London.

What You'll Be Doing

• Build and maintain strong relationships at every level of a customer's business - ownership, management, sales counter teams, external sales teams, and technical teams
• Communicate confidently and professionally with customers and colleagues alike, going the extra mile for every account
• Drive sales growth through effective time management, consistently hitting targets and KPIs
• Forecast your sales pipeline and market trends to support production, supply chain, and marketing planning
• Maintain strong product knowledge to sell the full range's USPs and value-added solutions with genuine confidence
• Deliver a first-class customer experience at every touchpoint
• Represent the business professionally and safely at trade shows and client visits

Merchant Sales Focus

• 100% focus on merchant distributor accounts
• Proactively manage your time across three account types: prospect (non-spending), spending-but-not-stocking, and profile stockists (spending, well-stocked, multi-range)

CRM & Reporting

• Log all sales activity in the CRM (C4C) promptly and clearly
• Keep customer contact records accurate and up to date
• Capture concise, actionable notes reflecting feedback and next steps from every interaction
• Submit forward planning for the week ahead by Friday

What We're Looking For

• Flexibility, resilience, and courage - someone who's genuinely inquisitive and proactive
• Comfortable staying away from home for internal meetings, training, and customer visits
• A professional, proactive approach to liaising with customers face-to-face, by phone, and by email
• Someone who takes ownership of every sales activity and consistently meets or exceeds customer expectations
• A team player willing to take on other tasks as the business needs

Your Authority

• Manage your own daily activities in whatever way delivers the best sales impact
• Set or amend customer pricing within agreed pricing guidelines
• Identify and flag additional sales opportunities that need support from other departments

What You'll Be Accountable For

• Delivering on your personal development plan (PDP) goals
• Hitting sales targets - daily, monthly, quarterly, and annually
• Meeting a minimum of 4.5 active sales days per week
• Achieving the KPIs and goals set by the business
• Representing the brand positively at all times
• Following Data Protection requirements and maintaining service standards
• Taking reasonable care of your own health and safety, and that of others, and cooperating fully on health and safety matters