Area Sales Manager

Ben Burgess & Co.; Ellington Thorpe; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Bonus scheme

Training and development

Enhanced holiday and sick pay

Company car

Pension and benefits

Job summary

Ben Burgess is seeking a driven Area Sales Manager focused on agricultural equipment to join our expanding team. You'll manage an existing customer base while pursuing new business opportunities in farming, construction, and GroundsCare sectors.

The role requires 2–3 years of agricultural sales experience, a full UK driving licence, and a professional, relationship-driven approach. You will travel to customer sites, attend events, and work with finance, marketing and depot teams to maximise

Qualifications

• 2–3 years' experience in agricultural sales with high-value equipment.
• Proven track record in achieving sales targets.
• Excellent communication and relationship-building skills.
• Proficient with Microsoft Office; CRM experience a plus.
• Valid UK driving licence and willingness to work extended hours.

Responsibilities

• Drive sales and growth across a portfolio of brands.
• Build and maintain customer relationships; advise on products.
• Manage full sales cycle from lead to closing and after-sales follow-up.
• Represent Ben Burgess at events and maintain first-class interactions.
• Collaborate with finance, marketing, and depot managers to maximise opportunities.

Skills

Customer relationships

Results-driven

Tech-savvy

Full UK driving licence

Tools

CRM systems

MS Office

Job description

At Ben Burgess, we're more than just a supplier of machinery- we are a trusted partner to farmers, contractors, and businesses in agriculture, construction, and GroundsCare. With over 90 years of experience and a deep-rooted commitment to our motto, 'Where Service Still Counts', we take pride in providing first-class support and solutions that keep our customers moving forward.

We are looking for a driven and customer-focused Area Sales Manager focussing on agricultural equipment sales to join our expanding team. In this role, you'll be responsible for managing an existing customer base while also identifying new business opportunities. If you thrive in a fast-paced, field-based sales environment and have a passion for building relationships and delivering exceptional customer service, we want to hear from you!

What you'll be doing:

• Driving Sales & Growth - Manage a portfolio of brands, securing both new and repeat business.
• Building Customer Relationships - Be a trusted advisor, matching products/services to customer needs.
• Managing the Full Sales Cycle - From lead generation to demos, finance solutions, and after-sales follow-up.
• Representing Ben Burgess - Attend customer-focused events and ensure every interaction is first-class.
• Collaborating with Teams - Work closely with finance, marketing, and depot managers to maximise opportunities.

What we're looking for:

• 2-3 years' experience in agricultural sales, ideally in high-value equipment (£100k+ unit price).
• A results-driven individual with a strong track record in sales success.
• Excellent customer relationship skills with a professional approach.
• Tech-savvy mindset - experience with Microsoft Office and CRM systems is a plus.
• Full UK driving licence and flexibility to work extended hours when needed.
• Seasonal & Weekend Availability - Weekend and harvest availability will be required to meet customer demands.

What you'll get in return:

At Ben Burgess, we know that our success is built on the strength of our team. That's why we invest in our people, ensuring they have the support, training, and rewards they deserve. Competitive salary, reviewed annually

• Bonus scheme linked to performance and department success
• Uncapped investment in your training and development - if you want to grow, we'll support you!
• Enhanced holiday and sick pay to promote a healthy work-life balance
• Company car with business and personal allowance
• A range of benefits, including a company pension, employee discounts, health & wellbeing programmes, and more

Ben Burgess is a Disability Confident Employer - if you need any adjustments during the application process, let us know.