Area Sales Manager

Dale Farm Ltd; Derry/Londonderry; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Company vehicle

Life Assurance

Annual bonus target related

Wellbeing support (EAP)

Enhanced Maternity and Paternity Leave

Job summary

Dale Farm Ltd in Londonderry is seeking an Area Sales Manager to maximise sales and distribution of our dairy products across Northwest/West NI, including Convenience, Foodservice and Doorstep channels. The role reports to the Channel Manager - Retail and involves overseeing the van sales team and distributor networks.

You will build strong customer relationships, identify new business opportunities, and travel across the assigned territory with a UK driving licence.

Qualifications

• Minimum of 3 years' sales experience in FMCG.
• Proven track record of achieving sales targets.
• Strong relationship management with customers and stakeholders.

Responsibilities

• Take full responsibility of nominated field accounts across Convenience, Foodservice & Doorstep to deliver budgeted margin, volume, and turnover.
• Develop and maintain relationships with field accounts to drive forward retail strategy and category plans.
• Managing and developing cross-functional relationships within Dale Farm to ensure optimum service levels to the customer.
• Any other duties as directed by the Channel Manager within the scope of the Commercial function.

Skills

Sales experience

Relationship management

CRM tools

Microsoft Office

Driving licence

Travel ready

Tools

CRM systems

Job description

Location : Londonderry - Derry /Tyrone wider areas

Employment : Full-Time Permanent

About Us

Dale Farm is a leading dairy company supplying a wide range of consumer and food ingredients including fresh milk, cheeses, butter & dairy spreads, and ice cream into the UK, Irish and international markets.

Core to our success is our people, and we now have an exciting field-based opportunity within our Consumer Foods team covering the Northwest/West of Northern Ireland.

About the Role

Reporting to the Channel Manager - Retail, the Area Sales Manager will maximise the sales and distribution of the full range of Dale Farm products through our Convenience, Foodservice and Doorstep channels. You will also be responsible for overseeing the activities of the van sales team and distributor network within the Northwest/ West N.Ireland areas with some coverage across Co Donegal.

Key Responsibilities

Reporting to the Channel Manager Retail, your core responsibilities will include:

• Taking full responsibility of nominated field accounts across the Convenience, Foodservice & Doorstep channels to deliver budgeted margin, volume, and turnover across each category.
• Developing and maintaining strong relationships with field accounts, leveraging partnerships to drive forward retail strategy and category plans.
• Managing and developing strong cross-functional relationships within Dale Farm to ensure optimum service levels to the customer.
• Any other duties as directed by the Channel Manager within the scope of the Commercial function.

About You

• Minimum of 3 years' sales experience within an FMCG environment, preferably within the dairy, chilled foods, or wider food industry.
• Proven track record of driving sales growth, identifying new business opportunities, and successfully negotiating and closing commercial agreements.
• Experience working within a target-driven environment with a demonstrated ability to consistently achieve or exceed sales objectives.
• Strong relationship management skills with the ability to develop and maintain effective partnerships with customers and key stakeholders.
• Highly motivated, proactive, and capable of working independently while effectively managing priorities and time.
• Strong commercial awareness with the ability to analyse sales data, identify trends, and implement actions to drive performance.
• Proficient in Microsoft Office applications, particularly Excel, PowerPoint and Word, with the ability to create reports, presentations, and business reviews.
• Strong organisational skills with excellent attention to detail and the ability to manage multiple customer accounts simultaneously.
• Full UK driving licence and willingness to travel across the assigned territory as required.
• Proven ability to use CRM tools to organise customer data, monitor account activity, identify growth opportunities, and drive effective customer engagement.
• Annual target related bonus
• Company vehicle
• Life Assurance
• Full wellbeing support through our Employee Assistance Programme
• Enhanced Maternity and Paternity Leave.

Why Dale Farm?

We have a lot to offer at Dale Farm, not only to our farmer members that we support but also to our employees, and we are committed to a learning and development journey for all.

We promote an open and supportive culture which is based on our core values:

Teamwork | Positivity | Resolve | Ambition | Curiosity | Accountability

You can find out more about life at Dale Farm on our LinkedIn and Facebook Career pages, and on our company website.

dalefarm.co.uk/careers

We are an Equal Opportunities Employer

Only applications from EU Nationals or those with a valid permit to work in the UK will be accepted