Area Sales Manager

Recruitment Agency · Omega; Chorley; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Performance bonus

Company EV

Laptop and mobile phone

25 days annual leave

Private healthcare

Pension scheme

Job summary

Omega Resource Group is seeking an Area Sales Manager to drive growth across the Northwest. You will identify new business opportunities, manage key accounts, and promote CNC machinery and related services.

The role is field-based and requires strong technical understanding, clear communication, and effective CRM use. You will lead projects from enquiry through to order, build a robust sales pipeline, and collaborate with internal teams to ensure successful delivery.

Qualifications

• Proven experience in an Area Sales Manager, Technical Sales Engineer, Business Development Manager, or Account Manager role.
• Experience selling CNC machine tools, tooling systems or capital equipment.
• Strong understanding of CNC machining environments.
• Experience developing new business and managing key customer accounts.
• Ability to discuss technical manufacturing requirements with production managers and engineers.

Responsibilities

• Identify and develop new business opportunities for CNC machine tools and related services within the assigned territory.
• Manage and grow existing customer accounts, building long-term relationships with manufacturers and engineering businesses.
• Conduct customer site visits to understand production processes and identify opportunities for machine tool sales and upgrades.
• Promote CNC machining solutions tailored to customer manufacturing requirements.
• Build and maintain a robust sales pipeline of opportunities.
• Generate quotations and proposals in line with customer specifications and business requirements.
• Manage projects through the complete sales cycle from enquiry to order placement.
• Maintain CRM records, forecasts, customer activity, quotations, and sales opportunities.
• Provide regular sales reports and forecasts to senior management.

Skills

Area Sales Experience

Technical sales

CRM experience

Negotiation skills

Tools

CRM system

Job description

Job Title: Area Sales Manager

Location:Lancashire

Salary: Competitive Salary + Bonus

Contract: Permanent

Role Overview – Area Sales Manager

Our client, a growing supplier of CNC machinery and precision manufacturing solutions, is seeking an Area Sales Manager to drive sales growth across the Northwest.

This is a field-based role focused on developing new business opportunities and managing existing customer accounts within the manufacturing and engineering sectors. You will be responsible for promoting a range of CNC machine tools and associated services, building strong customer relationships, identifying production improvement opportunities, and guiding projects from initial enquiry through to order placement.

Key Responsibilities – Area Sales Manager

• Identify and develop new business opportunities for CNC machine tools and related services within your assigned territory.
• Manage and grow existing customer accounts, building long-term relationships with manufacturers, subcontract machinists, and engineering businesses.
• Conduct customer site visits to understand production processes and identify opportunities for machine tool sales and upgrades.
• Promote CNC machining solutions tailored to customer manufacturing requirements.
• Build and maintain a robust sales pipeline of opportunities.
• Generate quotations and proposals in line with customer specifications and business requirements.
• Manage projects through the complete sales cycle from enquiry and machine specification through to order placement.
• Attend supplier and customer sites to support machine demonstrations, project reviews, and installation discussions where required.
• Maintain accurate CRM records, forecasts, customer activity, quotations, and sales opportunities.
• Monitor performance against sales targets and KPIs.
• Provide regular sales reports and forecasts to senior management.
• Work closely with internal technical, service, applications, and administration teams to ensure successful project delivery and customer satisfaction.
• Represent the business professionally at customer meetings, exhibitions, and industry events.

Key Experience & Qualifications – Area Sales Manager

• Proven experience within an Area Sales Manager, Technical Sales Engineer, Business Development Manager, or Account Manager role.
• Previous experience selling CNC machine tools, machine tool accessories, cutting tools, tooling systems, automation solutions, or capital equipment.
• Strong understanding of CNC machining, milling, turning, machining centres, or precision engineering environments.
• Experience developing new business and managing key customer accounts.
• Ability to discuss technical manufacturing requirements with production managers, engineers, and business owners.
• Experience producing quotations and managing opportunities through a CRM system.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, organised, and target-driven.
• Full UK driving licence.
• Knowledge of metal cutting, machining processes, and manufacturing technologies would be highly advantageous.

Benefits – Area Sales Manager

• Performance-related bonus scheme.
• Company electric vehicle (EV).
• Company mobile phone and laptop.
• 25 days annual leave plus bank holidays.
• Private healthcare after six months' service, with the option to add family members.
• Enhanced pension scheme (5% employee contribution, 8% employer contribution).
• Business travel expenses covered, including hotel accommodation and fuel/charging costs.
• Company sick pay scheme.
• Ongoing manufacturer and product training.
• Excellent opportunities for professional development and career progression.