Area Sales Executive

Unite Group; West Kirby; On-site; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Performance bonus

25 days annual leave

Generous pension

Life assurance

Share save scheme

Family leave

Health cash plan

EAP

Volunteer day

Discounts

Job summary

Unite Group is seeking an Area Sales Executive to enhance sales capability across student accommodation teams. You will coach on follow-up, viewings, handling objections and closing conversations to boost consistency and conversions across multiple properties.

You will work with city and property teams to convert insights into practical actions, reinforce disciplined CRM use, and support resident engagement strategies.

Qualifications

• Proven experience in sales, sales coaching, performance support or team development in a customer-focused environment.
• Track record of helping others improve, not just delivering strong personal results.
• Strong commercial judgement with the ability to turn data and observations into clear, practical actions.
• Confidence giving constructive feedback and adapting your approach to different levels of experience.
• Strong communication, negotiation and objection-handling skills that you can demonstrate and coach.
• Collaborative, values-led approach that builds trust and accountability without taking over.
• Warm, student-focused style that balances commercial outcomes with a positive customer experience.
• Organisational capacity and resilience to support multiple properties through seasonal peaks.

Responsibilities

• Identify where sales performance can improve and turn insight into practical actions.
• Coach colleagues through live enquiries, follow-up, viewings, objections, and closing conversations.
• Build confidence and capability through side-by-side support, feedback, role play and sharing good practice.
• Help teams maintain disciplined CRM usage, clear pipelines and timely follow-up across multiple properties.
• Support local activity that creates leads, including open days, student fairs, events and digital channels.
• Improve rebooking and retention activity by helping teams plan and deliver resident engagement.
• Use performance data, customer insight and competitor activity to identify gaps and priorities.
• Create consistency across teams while adapting support to different property, market and customer needs.
• Step into direct sales activity during peak periods or when support will unlock results.
• Recognise progress, reinforce strong behaviours and help teams sustain improvements.

Skills

Sales coaching

Team development

Negotiation

Objection handling

CRM discipline

Data insights

Customer focus

Job description

Area Sales Executive

Help every team perform at its best.

We are looking for a commercially minded Sales Performance Executive who will improve sales capability and consistency across our student accommodation teams. Rather than focusing only on an individual pipeline, you will work alongside colleagues to strengthen follow-up, viewings, objection handling, rebooking and conversion across multiple properties.

Our sales cycle is human. Behind every enquiry is a student with ambitions, anxieties and choices to make. You will help teams combine pace and commercial focus with care and trust, so every student receives a consistent and confident experience.

Your success will be measured by the improvement you enable across the team, not just the bookings you personally deliver.

Your impact

• Working alongside property and city teams to identify where sales performance can improve and turning insight into practical action.
• Coaching colleagues through live enquiries, follow-up, viewings,objection handling and closing conversations.
• Building confidence and capability through side-by-side support, feedback, role play and sharing good practice.
• Helping teams maintain disciplined CRM usage, clear pipelines and timely follow-up across multiple properties.
• Supporting local activity that creates leads, including open days, student fairs, events and digital channels.
• Improving rebooking and retention activity by helping teams plan and deliver effective resident engagement.
• Using performance data, customer insight and competitor activity to identify gaps, priorities and opportunities.
• Creating consistency across teams while adapting support to different property, market and customer needs.
• Stepping into direct sales activity where needed, particularly during peak periods or where additional support will unlock results.
• Recognising progress, reinforcing strong behaviours and helping teams sustain improvements over time.

Your background

• Proven experience in sales, sales coaching, performance support or team development in a customer-focused environment.
• A track record of helping others improve, not just delivering strong personal results.
• Strong commercial judgement with the ability to turn data and observations into clear, practical actions.
• Confidence giving constructive feedback and adapting your approach to different levels of experience.
• Strong communication, negotiation and objection-handling skills that you can demonstrate and coach.
• A collaborative, values-led approach that builds trust and accountability without taking over.
• A warm, student-focused style that balances commercial outcomes with a positive customer experience.
• The organisation and resilience to support multiple properties through seasonal peaks.
• What good looks like

Teams are more confident, consistent and commercially focused. Enquiries are followed up quickly, viewings convert more effectively, CRM standards improve, and successful approaches are shared rather than held by one person.

Why it's great to work with US!

In this values-led organisation, you will do work that makes a difference, helping to shape welcoming, vibrant communities where students can thrive. Whether this is your first step or your next one, we'll help you build skills, confidence and a career you're proud of.

We believe that everyone thrives when they are able to bring the best version of themselves to work. So, alongside a competitive salary, we've built a culture and a reward package to support you in bringing your full, authentic self to work, including:

• A performance-related bonus paid twice a year
• 25 days annual leave plus bank holidays, with the option to buy up to 5 extra days
• A generous pension scheme where contributions range between 4% and 11% depending on how much you save
• Life assurance worth 4 times your salary
• Share save scheme giving you access to purchase Unite Group shares at a discounted rate
• Enhanced Family Leave policies
• Medicash (Health Cash Plan)
• Employee Assistance Programme (EAP)
• One free volunteering day each year
• Retail and hospitality discounts

Alongside these benefits, you'll also have access to learning and development programmes designed to support your growth and career progression.

If you're expecting ordinary, think again. We're US, we're different – and we're proud of it.

How far could you go? Join US and find out.