Area Sales

GAP Group Ltd.; Lincoln; Hybrid; GBP 34,000 - 65,000; Full time

Job summary

GAP Group Ltd. in the United Kingdom is seeking an experienced Area Sales professional to drive growth across our North East territory. You’ll own and expand relationships with customers, cross-sell across 10 divisions, and visit client sites and regional depots to win new business.

Join the UK’s leading equipment hire provider and unlock significant commission as you build a multi-division pipeline, collaborate with Major Account Directors, and represent GAP at trade days and industry events.

Qualifications

• Proven area sales experience in construction or hire.
• Track record of smashing targets and revenue growth.
• Comfortable using CRM systems and Microsoft Office.
• Excellent communication and relationship-building skills.

Responsibilities

• Own and grow your territory by building strong customer relationships.
• Drive revenue by cross-selling across 10 specialist divisions.
• Meet clients face-to-face on-site and in regional depots.
• Collaborate with internal teams and Major Account Directors to maximise opportunities.
• Represent GAP at trade days, client events, and industry forums.

Skills

Area sales experience

Target achievement

CRM proficiency

Communication

Full UK driving licence

Job description

United Kingdom, North East, North East Regional Sales

Requester

Number of positions to be provided

1

Contract hours

42.50

About the role

The Role

Ready to take your sales career to the next level? At GAP Hire Solutions, your earning potential has momentum with clear goals and milestones that reward your success.

We're offering a results-driven sales role with significant bonus potential, the freedom to cross-sell across 10 thriving divisions, and the backing of the UK's most respected hire provider.

This isn't just another sales job, you'll be joining the most profitable national business in our Industry and it's your chance to drive a multi-division pipeline, deepen relationships across construction and infrastructure, and unlock significant commission while doing it.

What You'll Be Doing

• Own and grow your territory by building strong customer relationships
• Drive revenue by cross-selling across 10 specialist divisions
• Meet clients face-to-face on-site and in regional depots
• Collaborate with internal teams and Major Account Directors to maximise opportunities
• Represent GAP at trade days, client events, and industry forums

About You

What We're Looking for

• Proven area sales experience, ideally in construction or hire
• A track record of smashing targets and delivering revenue growth
• A natural relationship-builder — confident communicator and savvy problem-solver
• Comfortable using CRM systems and Microsoft Office
• Full UK driving licence (essential)

About Us

In Area Sales, you'll be joining an industry leader that's growing and genuinely committed to your success. At GAP, we're proud to be the UK's leading equipment hire provider—supporting projects big and small across construction, infrastructure, events, and more. With nearly 200 locations nationwide and a wide range of specialist divisions, we offer exciting opportunities in everything from Plant and Tools to Lifting, Survey, Environmental, and Event Services.

As a family-run business with over 50 years of experience, we believe in doing things the right way. That means:

• More investment in our equipment than anyone else in the industry, so you work with the best tools in the game
• Remaining fully independent, which lets us make agile, long-term decisions that support your success
• Offering real career growth, training, and development from day one
• Support that values you – from generous holidays to Life Assurance and Health & Wellness Support

If you're up for the challenge and want to feel valued at work, then we'd love to hear from you! Ready to get started?

We're proud to be an Equal Opportunities employer and embrace the unique contributions each individual brings.