Area Development Manager

Brewers Decorator Centres; Greater London; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Company Car

Mobile Phone

Laptop

33 days holiday

Pension

Wagestream

Private Medical Insurance

Employee Assistance

Job summary

Brewers Decorator Centres is seeking a motivated ADM to cover North East London postcodes IG, E, EN, RM, N, EC in a 40-hour week. You will drive sales, grow the regional customer base and work with branch leaders to deliver profitable growth across London.

The role emphasises excellent customer service, product knowledge, and the ability to plan and execute sales strategies. A valid driving licence and willingness to travel within the territory are required.

Qualifications

• Experience in a retail / sales environment in decorating materials is essential.
• Knowledge of paints, protective coatings and decorating sundries is beneficial.
• Excellent communication and negotiation skills at all levels.
• Ability to set own sales plans and objectives and work as a self-starter.
• Current driving licence is essential, and you will live within the business area.

Responsibilities

• Generate new business by establishing and growing relationships with existing customers and developing new customers.
• Collaborate with the National Sales Manager, Regional Manager, and Branch Managers to increase region sales with excellent service.
• Develop profitable business in the region in line with objectives and KPI targets.
• Provide high standard of friendly, knowledgeable service to be the decorator's first choice.

Skills

Sales experience

Communication skills

Self-motivated

Negotiation

Driving licence

Job description

North East London - to cover IG,E, EN,RM,N,EC postcodes

40 hours per week

Competitive Salary Plus Pension And Company Benefits

With Brewers’ aims to be the decorator’s first choice for all decorating materials, we are looking for a highly motivated and sales driven individual to join the Sales Team for our London Region. As an ADM you will be sharing our products and expert service with a specific ledger of customers as well as collaborating with new customers to support, develop and grow our business.

This is a fantastic opportunity for someone who is enthusiastic and knowledgeable about our products. Excellent customer service is an essential component of what we offer so you will be someone who understands and embodies this. Our ADM’s play a key role in supporting the Regional Manager develop business and run a profitable operation.

The successful candidate will have transferrable experience in this sector, ideally as a Sales Representative or equivalent. We would welcome applicants who have undertaken similar roles in our industry and who are interested in moving into a more sales driven position. You will need to display initiative, commercial acumen and have highly effective communication skills - developing a rapport with customers is key to the success of this role. You will be a confident self-starter as there is scope within the role to set your own sales plans and objectives.

Ranked again in The Sunday Times Best Places to Work 2026 - Brewers Decorator Centres are the largest independent supplier of decorating materials supplying both trade and retail customers across the UK. Still a family-owned business, we are proud of our wonderful heritage of over 120 years in our industry and the growth of our network to over 250 stores nationwide in the Brewers Group. We place great emphasis on the development and growth of our colleagues - our mantra is to ‘help one another succeed’. To find out more about working with us visit www.Brewers.co.uk/careers

We understand that Neurodiverse candidates or candidates with a disability may need adjustments or extra support in the application or interview process - we are committed to providing every candidate the opportunity and environment in which to succeed and we will support any reasonable request where we can.

The Key Objectives In This Role Will Include

• Generating new business by establishing and growing current relationships with existing customers and developing our relationships with new customers
• Working with the National Sales Manager, Sales Directors, Regional Manager, Area Development Managers and Branch Managers to increase Region sales while providing excellent customer service
• Developing profitable business in the region in line with agreed objectives and KPI's
• Providing the highest standard of friendly, knowledgeable service to deliver the Company objective to be the decorator's first choice

You Will Be Able To Demonstrate

• Previous experience in a retail / sales environment in our sector
• Knowledge of paints, protective coatings and decorating sundries for either Trade or Retail markets would be beneficial
• An enthusiasm for sales with the ability to build relationships and rapport easily with suppliers and customers
• Excellent communication and negotiation skills at all levels
• The ability and confidence to independently manage your own time and set targets for achievement
• A current driving licence is essential, and you will live within the business area

The full package available includes a competitive salary, together with:

• Company Car, Mobile Phone & Laptop
• Competitive rates of pay
• 33 days holiday including an allowance for selected bank holidays, increasing with service
• Free life assurance
• 5% of your salary employer contribution to the pension plan (subject to employee contributions)
• We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
• Virtual GP service for yourself and any dependent children to be able to access unlimited medical advice when you need it
• Brewers Colleague discounts giving you huge savings on your home improvements
• Employee Assistance Programme - accessible to colleagues, partner/spouse and dependents
• Access to Medicash, an optional funded scheme where you can claim money back for the most common routine healthcare treatments plus optional Private Medical Insurance
• Discounts and rewards with selected partners - major high street brands, supermarkets etc
• Additional financial assistance such as Cycle to Work Scheme, Season Ticket Loans and Helping Hand Loan Scheme for times of crisis
• Staff uniform and uniform cleaning tax relief
• Comprehensive Induction Programme
• After a qualifying period, you will also be eligible for additional benefits such as profit related pay, enhanced Maternity and Paternity pay and a chance to use one of our two Company Holiday Homes in Cornwall or the Lake District

Please note this role may be removed from listings before the closing date if we are successful in finding an appointment or receive a high number of responses.