App Marketing Manager | THG Nutrition

The Hut Group; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player in the wellness sector is seeking an App Marketing Manager to lead innovative strategies for their flagship app. In this dynamic role, you'll harness your expertise in mobile marketing to drive user acquisition and engagement, shaping the future of wellness. Collaborate with cross-functional teams to optimize app performance and implement data-driven strategies that enhance customer loyalty. With a commitment to personal development and a vibrant workplace culture, this opportunity promises career growth and the chance to make a significant impact in a rapidly evolving market.

Benefits

25 Days Annual Leave

Enhanced Maternity and Paternity Pay

On-site Gym

Access to In-house GP

Staff Discounts on THG Brands

Salary Sacrifice Scheme for Personal Tech

Subsidised Bus Pass

Access to On-site Barber

Referral Bonus

Anniversary Gifts

Qualifications

• Experience in digital and mobile app marketing is a plus.
• Strong analytical skills to interpret data and improve performance.

Responsibilities

• Develop and lead marketing strategy for the Myprotein app.
• Plan and execute integrated marketing campaigns across various channels.
• Utilize app performance data to measure campaign effectiveness.

Skills

Marketing Strategy Development

User Acquisition

In-app Engagement

Data Analysis

Cross-Functional Team Leadership

Campaign Management

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

3+ Years of Experience in Marketing

Tools

Google Analytics

AppsFlyer

Tableau

Apptweak

Job description

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Reporting to: Head of Paid Media

Location: THG HQ, 7-9 Sunbank Lane, Altrincham, Manchester, WA15 0AF (Fully office based)

About Nutrition

Led by the world's largest online sports nutrition brand, Myprotein, THG Nutrition is a group of digital-first brands spanning the nutrition and wellness space.

Its vertically integrated model allows for the business to expand and operate in complementary markets to sports nutrition such as vegan products, vitamins, bars, snacks, and activewear, all within the online and digital space in key markets including the UK and Asia.

Why be an App Marketing Manager at THG Nutrition?

At THG Nutrition, you’ll be at the forefront of a rapidly growing global wellness movement. You'll have the opportunity to work with industry-leading brands, drive new market expansions, and shape the future of wellness. Our fully integrated in-house capabilities mean you’ll see your strategies come to life, making this a unique role that combines career progression, exposure to diverse markets, and the chance to lead a high-performing team to new heights.

As an App Marketing Manager you’ll :

• Marketing Strategy & Planning: Develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives to drive app downloads, usage, and customer loyalty.
• Campaign Development: Plan and execute integrated marketing campaigns across various channels (in-app, email, push notifications, social media, paid ads, etc.) to drive app growth and enhance customer experience.
• Cross-functional Collaboration: Work closely with internal teams, including product, CRM, ecommerce, and content, to ensure alignment on key objectives, optimise app performance, and identify new growth opportunities.
• Data-Driven Decisions: Utilise app performance data and analytics to measure campaign effectiveness, user behaviour, and engagement, continuously optimising strategies for maximum ROI.
• User Engagement & Retention: Develop and manage lifecycle marketing strategies (onboarding, retention, win-back) tailored to different user segments to drive long-term engagement.
• Performance Monitoring: Own key performance metrics for app marketing efforts, including download rates, engagement, retention, and customer lifetime value (LTV). Report on the success of marketing campaigns and initiatives.
• Innovation & Testing: Stay on top of emerging trends in mobile marketing, app store optimisation (ASO), and technology to continuously improve and innovate within the app marketing space.

What skills & experience do I need for this role?

• Proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing is a plus.
• Strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, app store optimisation (ASO), and app monetisation.
• Experience in managing and optimising campaigns across multiple channels (email, push notifications, social media, paid media, influencer marketing, etc.).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve performance.
• Ability to lead cross-functional teams and manage multiple projects with competing deadlines.
• Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
• Experience in using marketing tools, platforms, and analytics (e.g., Google Analytics, Apptweak, Tableau and mobile attribution platforms like AppsFlyer) to drive app performance.
• Familiarity with app performance KPIs and user segmentation strategies.

Preferred Qualifications:

• 3+ years of experience in marketing, with experience in mobile app marketing being highly desirable.
• Experience working in e-commerce, fitness, or nutrition brands is a plus.

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

#LI-ONSITE

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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