Analytics Solutions Lead – Data-Driven Marketing

Publicis Groupe UK; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom in London is seeking an Analytics Solutions Lead to drive data, technology and advanced analytics shaping marketing decisions for one of Publicis Groupe's key client partnerships.

You will connect strategy, insight and execution across markets, guiding teams to turn complex data into practical actions and building smarter, data-driven approaches that improve campaign effectiveness.

Qualifications

• Strong experience in data, analytics or technology roles in media, marketing or related client-focused environment.
• Ability to turn complex data, platforms and analytical concepts into clear stories and decisions.
• Confident stakeholder management with clients, senior leaders and specialist teams.

Responsibilities

• Lead the development and delivery of data and technology solutions that help clients make more informed marketing decisions.
• Partner with senior leaders to shape data-driven strategies across media, content, commerce and digital transformation.
• Connect regional and market teams to share learnings, build consistency and support the global data and technology roadmap.
• Guide analytics specialists across data science, audience insight and reporting, creating clear priorities and high-quality delivery.
• Help clients progress from descriptive reporting towards more predictive and actionable analytics.
• Strengthen data governance, processes and infrastructure for effective data collection and use.
• Support new business growth by translating technical capability into clear recommendations.

Skills

Data analytics leadership

Storytelling with data

Stakeholder management

Project management

BI tools

Collaborative leadership

Trends in digital media

Job description

Starcom in London is seeking an Analytics Solutions Lead to drive data, technology and advanced analytics shaping marketing decisions for one of Publicis Groupe's key client partnerships.

You will connect strategy, insight and execution across markets, guiding teams to turn complex data into practical actions and building smarter, data-driven approaches that improve campaign effectiveness.