Analytics Manager

WeDo; Greater London; On-site; GBP 90,000 - 115,000; Full time

Job summary

WeDo is seeking a Senior Head of Product Analytics in London to lead a team of five Product Analysts while remaining hands-on. You will partner with Product, Growth, Finance and Marketing to drive commercial strategy through analytics.

Responsibilities include leading insights on customer behaviour, churn, marketing and GTM analytics, and designing robust experimentation with A/B testing. This role blends leadership with technical excellence.

Qualifications

• 6+ years in product analytics in high growth/scale-up
• 2+ years leading/mentoring analysts
• Advanced SQL and Python capability
• Deep experience in segmentation, experimentation design and data modelling
• Strong commercial acumen with credit risk & revenue impact
• Background in payments, credit, subscriptions or regulated financial services preferred
• Operate strategically while hands-on
• Excellent stakeholder management and communication skills

Responsibilities

• Lead product insights function covering customer behaviour, churn, Marketing and GTM analytics
• Translate complex data into actionable product recommendations
• Identify headroom in customer spend and optimise revenue, retention and risk trade-offs
• Design robust experimentation frameworks including A/B testing and post-launch impact
• Define and maintain company-level metrics with Data Platform teams
• Evaluate success of major product initiatives
• Influence senior stakeholders and drive data-driven decisions
• Mentor and develop five Product Analysts, setting standards for excellence

Skills

Advanced SQL

Python

Customer segmentation

Experimentation design

Data modelling

Strategic thinking

Stakeholder management

Communication skills

Mentoring/leadership

Job description

Salary + Benefits

£90,000 to £115,000 base salary + Bonus and Share options

The Client

WeDo is partnering with one of the UK’s most exciting scale up fintech businesses. Founded in the late 2010s, the company has grown from early stage start up to multi million customer platform, reshaping how consumers pay and manage their money.

Operating at the intersection of debit, credit and rewards, the business combines innovative product thinking with disciplined risk management. With strong backing, ambitious growth plans and a customer base in the millions, they are entering their next phase of product expansion.

This hire sits at the centre of that growth journey.

The Role

This is a senior leadership position within Product Analytics, aligned to one of three core product domains.

You will manage 5 Product Analysts, while remaining deeply hands on. The split is approximately 40% individual contributor and 60% team leadership.

You will partner closely with Product, Growth, Finance and Marketing, ensuring analytics is not simply reporting performance but actively driving commercial strategy.

The Responsibilities

• Lead the product insights function covering customer behaviour, Churn Rate, Marketing and GTM Analytics
• Translate complex behavioural and financial data into actionable product recommendations
• Identify headroom in customer spend and optimise revenue, retention and risk trade offs
• Design and implement robust experimentation frameworks including A/B testing and post launch impact measurement
• Define and maintain company level metrics in partnership with Data Platform teams, contributing to a clear single source of truth
• Evaluate success of major product initiatives
• Influence senior stakeholders and embed data driven decision making across product and commercial teams
• Mentor and develop five Product Analysts, setting standards for technical excellence and commercial thinking

Requirements

• 6+ years experience in product analytics within a high growth or scale up environment
• 2+ years experience leading or mentoring analysts
• Advanced SQL skills and strong Python capability
• Deep experience in customer segmentation, experimentation design and data modelling
• Strong commercial acumen with the ability to articulate credit risk trade offs and revenue impact
• Background in payments, credit, subscription or regulated financial services environments preferred
• Ability to operate strategically while remaining technically hands on
• Excellent stakeholder management and communication skills