Analytics & Insights Team Leader

AS Watson; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working model

Discounts across brand portfolio

Holiday entitlement

Learning & development opportunities

Mental health and wellbeing support

Life assurance

Refer-a-friend scheme

Job summary

AS Watson is seeking a Digital Analytics Team Leader to drive BI and reporting, delivering trusted insights that improve acquisition, conversion, retention and lifetime value. You will lead analytics adoption, build scalable reporting solutions and generate customer insights that shape business decisions across the organisation.

You will manage a high‑performing analytics team, translate data into compelling stories and partner with cross‑functional teams to prioritise value‑driving

Qualifications

• 3+ years’ experience in digital analytics, customer insight or business intelligence within ecommerce/retail.
• Strong commercial acumen and understanding of customer behaviour and journey.
• Proven ability to translate data into clear, actionable stories that drive action.
• Experience leading teams and managing reporting/insight capabilities.

Responsibilities

• Lead BI and reporting capabilities to deliver data-driven insights and growth opportunities.
• Embed self-service analytics and champion adoption across the organisation.
• Ensure accuracy, governance and consistency of reporting and analytics.
• Identify opportunities through customer and market intelligence to shape priorities.
• Drive improvements in analytics through automation and innovation.
• Lead and develop high-performing analytics teams.

Tools

Google Analytics 4

Data Visualization

SQL

Data Modelling

Stakeholder Management

Job description

Why This Role Matters

This is a pivotal role supporting our O+O (Offline & Online) strategy, to deliver trusted, data‑driven insight that enhances commercial performance and decision‑making across the business. As Digital Analytics Team Leader, you will lead business intelligence and reporting capabilities, ensuring analytics drives measurable business outcomes, identifies growth opportunities and enables faster, higher‑quality decision making across the organisation. You’ll drive the adoption of analytics, delivering scalable reporting solutions and customer insights in a role that directly influences performance and innovation, that shapes how millions of customers experience our brands so we can put a smile on our customers’ faces today and tomorrow.

What You’ll Be Doing

• Drive profitable growth through business intelligence, ensuring insights into customer behaviour, performance and market opportunities translate into actions that improve acquisition, conversion, retention and lifetime value
• Ensure analytics and reporting solutions deliver clear, actionable insights that support faster, higher‑quality decision making throughout the Group and Business Units
• Create and maintain a trusted view of business performance, owning the accuracy, consistency and governance of reporting and analytics
• Increase the impact of data‑driven decision making by embedding self‑service analytics and championing widespread adoption throughout the organisation
• Identify and influence strategic growth opportunities using customer, market and competitor intelligence to shape priorities and inform business direction
• Drive continuous improvement in analytics capabilities, leveraging automation, AI and innovation to enhance efficiency and scalability
• Lead, develop and inspire high‑performing analytics teams, ensuring focus on delivering high‑value outcomes

What You’ll Bring

• 3+ years’ experience in digital analytics, customer insight or business intelligence within eCommerce or retail, with strong commercial acumen and a deep understanding of customer behaviour and journey
• Proven experience in direct line management while improving reporting, analytics or insight capabilities
• Strong technical expertise in Google Analytics 4 and data visualization, with good experience in SQL, data modelling and wider digital analytics tools
• Proven ability to translate complex data into clear, compelling stories that drive action
• Experience identifying opportunities and proactively prioritising initiatives to deliver maximum value
• Excellent communication and presentation skills, with the ability to bring insight to life
• Confident ability to build trusted relationships and influence stakeholders at all levels
• Natural collaborator, able to work effectively with cross‑functional teams

How You Will Make An Impact

• Drive improvements in customer experience, engagement and business performance by identifying opportunities through customer, behavioural and commercial insight
• Deliver trusted, actionable insights that enable stakeholders to make confident decisions and achieve measurable commercial outcomes
• Identify future growth opportunities and emerging risks by connecting customer, market and performance trends to inform strategic priorities
• Build trusted partnerships throughout the organisation, influencing decisions through clear communication and evidence‑based recommendations
• Translate complex data into clear, actionable insight that supports understanding, drives adoption and enables better decision making
• Champion the value of analytics across the business by continuously improving tools, processes and ways of working to enhance efficiency and effectiveness
• Challenge thinking and drive continuous improvement through a curious, proactive approach that explores new opportunities and unlocks greater business value

Who We Are

You may not have heard of us, but you’ll know our brands! AS Watson is the world’s largest international health and beauty retailer, with over 17,000 stores across 31 markets serving over 5.3 billion customers each year. From Superdrug, Kruidvat and Watsons to Marionnaud, The Perfume Shop and many more, our brands are loved by customers around the world. Behind them are passionate people who are encouraged to innovate, collaborate and grow.

What You Will Get From Us

• Competitive salary and bonus scheme
• Exclusive discounts – enjoy savings across our iconic brands
• Holiday entitlement
• Hybrid working model
• Refer‑a‑friend scheme
• Learning and development opportunities – grow your skills with tailored programmes
• Mental health and wellbeing support
• Life assurance
• Interest‑free loans