Analytics Consultant / Senior Analytics Consultant

Jaywing; Leeds; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading analytics agency in Leeds is seeking an Analytics Consultant to provide high-quality analytics solutions. The role requires expertise in Google Analytics 4 and Google Tag Manager, focusing on client management and data analysis. The ideal candidate will have a strong background in digital analytics and excellent communication skills, ensuring effective collaboration with clients to enhance their marketing strategies.

Qualifications

• 2+ years of experience in a digital analytics role.
• Strong proficiency in JavaScript, HTML, and SQL.

Responsibilities

• Lead the implementation of Google Analytics 4 and Google Tag Manager.
• Extract and analyze data to identify trends and insights.
• Manage client expectations and project timelines effectively.

Skills

Problem Solving

Client Communication

Analytical Skills

Education

Bachelor's degree in a relevant field

Tools

Google Analytics 4

Google Tag Manager

JavaScript

HTML

SQL

Job description

The Analytics Consultant will be responsible for providing high-quality analytics solutions to our clients, with a focus on the implementation and optimization of tracking technologies.

This role involves a combination of technical expertise, problem-solving, and client communication, ensuring the accurate and effective collection of data to inform marketing strategies.

The ideal candidate will possess a strong passion for digital analytics, with a particular emphasis on Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing pixel implementation.

Responsibilities

• Client Management
  • Serve as a primary point of contact for retainer and project Clients regarding their tracking and data-related needs, building and maintaining strong, long-term relationships
  • Collaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plans
  • Present tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidence
  • Manage client expectations, project timelines, and deliverables effectively
• Analytics Implementation & Execution
  • Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels (Facebook, LinkedIn, etc.)
  • Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes
  • Design and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.)
  • Proactively identify and resolve complex tracking issues, providing effective and timely solutions.
• Data Analysis & Reporting
  • Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviour
  • Contribute to the development and automation of reports and dashboards using tools such as Looker Studio to monitor client performance and track the effectiveness of tracking configurations
  • Provide data-driven recommendations to optimize tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights
• Strategic Contribution:
  • Contribute to the development of innovative tracking methodologies, tools, and best practices
  • Identify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency's tracking processes
  • Maintain a strong understanding of the latest tracking trends, technologies, and best practices, and share knowledge with the team

Qualifications

• Education:
  • Bachelor's degree in a relevant field (e.g., Marketing, Statistics, Economics, Business, Mathematics, Computer Science)
• Experience:
  • 2+ years of experience in a digital analytics role, preferably within a marketing agency
  • Stronger candidates will have 5+ years of experience in a client-facing digital analytics role, with a proven track record of delivering successful outcomes
• Technical Skills:
  • Expert-level knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced configuration and troubleshooting
  • Proven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn)
  • Strong proficiency in JavaScript, HTML, and other web technologies relevant to tracking implementation (e.g., dataLayer, DOM manipulation)
  • Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel)
  • SQL skills for data extraction, manipulation, and analysis (for debugging and validation purposes)
  • Comprehensive understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g. Google Consent Mode)
• Soft Skills
  • Strong analytical and problem-solving skills, with a focus on identifying the root cause of technical issues.
  • Excellent written and verbal communication skills, with the ability to explain complex technical concepts clearly and concisely to both technical and non-technical audiences.
  • Ability to work independently and collaboratively within a team, contributing to a positive and productive work environment.
  • Exceptional attention to detail and a commitment to ensuring data accuracy and reliability.
  • Client-focused approach with a dedication to providing high-quality service and building trust.
  • Ability to manage multiple projects and priorities effectively in a fast-paced environment.

Does this sound like you?

Send a covering letter, CV and anything else you think showcases your talent to [e-mail] Jaywing is an equal opportunities employer.