Amazon & Zalando SEM Specialist — Europe Growth Expert

The Retail Partnership Ltd; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Reebok EU is seeking a results-oriented Amazon SEM Specialist to execute and optimize paid, keyword-based search advertising across Reebok brand in Europe. You will implement Amazon and Zalando advertising strategies to drive traffic, sales, and return on ad spend.

Reporting to the Head of Online Partners, you will build and manage campaigns, monitor performance, and collaborate with SEO, merchandising, and e-commerce teams to align with business objectives across European marketplaces.

Qualifications

• 5+ years hands-on experience managing Amazon Ads campaigns for consumer brands or e-commerce
• Deep knowledge of Amazon Sponsored Product marketing
• Strong understanding of keyword strategy, bidding methodologies and retail media metrics
• Experience analyzing campaign performance using Amazon Ads reporting tools
• Excellent analytical, organizational, and communication skills

Responsibilities

• Execute the Amazon and Zalando advertising strategy established by the Head of Online Marketing.
• Build, manage, and optimize Amazon and Zalando ad campaigns with a focus on non-branded Sponsored Product Ads.
• Collaborate with SEO to study, monitor, and build long-term organic rankings through SEM.
• Monitor campaign performance and implement data-driven optimizations to improve ROAS, ACOS, TACOS, CTR and CPC.
• Analyse campaign data and prepare regular performance reports.
• Collaborate with creative, merchandising, and e-commerce teams to align campaigns with broader business objectives.
• Identify opportunities to improve efficiency, visibility, and leverage marketplace trends.
• Manage advertising budgets responsibly while ensuring KPIs are met.
• Stay current with best practices, platform updates, and emerging capabilities across Amazon and Zalando.

Skills

Amazon Ads

Keyword strategy

Campaign optimization

Data analysis

Communication skills

Tools

Amazon Ads reporting

Job description

Reebok EU is seeking a results-oriented Amazon SEM Specialist to execute and optimize paid, keyword-based search advertising across Reebok brand in Europe. You will implement Amazon and Zalando advertising strategies to drive traffic, sales, and return on ad spend.

Reporting to the Head of Online Partners, you will build and manage campaigns, monitor performance, and collaborate with SEO, merchandising, and e-commerce teams to align with business objectives across European marketplaces.