SAP Partner Alliances ManagerLocation:London, UK
Reports To:VP Alliances & Marketing, Enterprise Platforms
Department:Enterprise Platforms, Europe
Job Summary:TheSAP Partner Alliances Manageris responsible for managing and expanding the company’s strategic relationship withSAP and its ecosystem partnersto drive revenue, increase market presence, and develop joint go-to-market (GTM) initiatives. This role requiresdeep knowledge of SAP’s partner ecosystem, strong business acumen, and a proven ability to execute partnership strategies. The ideal candidate will work closely with SAP’s teams, internal stakeholders, and customers to maximize the value of the partnership.
Key Responsibilities & Role Tasks 1. Strategic Partner Relationship Management- Establish and maintain strong relationships with key SAP stakeholders, including partner account managers, sales teams, and product groups.
- Develop and execute apartner engagement strategy, ensuring alignment with SAP’s goals and the company’s business objectives.
- Act as the primary point of contact for SAP partnership-related activities, escalations, and strategic discussions.
- Stay updated onSAP’s evolving business models, partner programs, and technology roadmapto position the company’s solutions effectively.
- Identify and nurture new partnership opportunities within SAP’s global and regional ecosystems.
2. Sales & Revenue Growth Through SAP Partnerships- Align with SAP’s sales teams to identify andpursue joint sales opportunities, co-sell engagements, and deal acceleration strategies.
- Work with internal sales teams toeducate them on SAP alliance benefits, SAP partnership resources, and co-sell programs.
- Manage the pipeline of SAP-driven opportunities, tracking performance metrics such aslead generation, partner-influenced revenue, and co-sell success rates.
- Drive theexecution of sales plays, industry solutions, and account-based strategiesleveraging SAP’s ecosystem.
- Support SAP sales teams by providingcase studies, customer success stories, and competitive differentiation insights.
3. Go-To-Market (GTM) & Marketing Execution- Collaborate with SAP’s marketing and partner teams todevelop joint GTM plans, marketing campaigns, and demand generation activities.
- Organize and participate in SAP-sponsored events, trade shows, and executive roundtables.
- SecureMDF (Marketing Development Funds) from SAPand ensure effective utilization for marketing initiatives.
- Createco-branded marketing assets, such as solution briefs, whitepapers, presentations, and customer success stories.
- Align SAP product messaging with the company’s value proposition toensure consistency in external communications.
4. Partner Program & Compliance Management- Ensure the company meets allSAP Partner Program requirements(certifications, solution validations, revenue thresholds, etc.).
- Keep internal teams informed about SAP’s evolvingpartner tiers, program benefits, and new requirements.
- Trackpartnership ROI (Return on Investment), ensuring continued alignment with business goals.
- Maintain accurate records ofSAP partnership agreements, certifications, and benefits utilization.
5. Internal Stakeholder Collaboration & Enablement- Conductregular enablement sessions for internal sales, marketing, and technical teamson SAP’s ecosystem, co-selling processes, and solution positioning.
- Develop and sharecompetitive intelligence reportson SAP and industry trends to help teams tailor their strategies.
- Work closely with product teams toensure solution compatibility and technical alignment with SAP technologies.
- Coordinate withcustomer success teams to drive adoption and expansion within SAP-related accounts.
6. Partner Performance Monitoring & Reporting- DefineKPIs (Key Performance Indicators)to measure SAP partnership success, including:
- Revenue and pipeline influenced by SAP partnerships
- Number of SAP co-sell opportunities and joint wins
- Engagement levels with SAP teams (meetings, marketing activities, etc.)
- Marketing ROI from SAP-led initiatives
- Generate reports on SAP-relateddeal progress, marketing performance, and partnership effectivenessfor leadership teams.
- Provide regular updates to executive teams onSAP partnership growth strategies and areas for improvement.
Qualifications & Experience Required:- Bachelor’s degreein Business, Marketing, IT, or a related field. (MBA preferred)
- Extensive experience in partner management, alliances, or business development within the SAP ecosystem.
- Proven experience in managingSAP partnerships, co-sell initiatives, and GTM strategies.
- Strong knowledge ofSAP’s partner programs, partner benefits, and sales processes.
- Excellent relationship-building and negotiation skills.
- Ability todrive collaboration between sales, marketing, and technical teamsto execute joint initiatives.
- Strongproject management skills, with the ability to manage multiple initiatives simultaneously.
- Proficiency inCRM and partner management tools (Salesforce, SAP PartnerEdge, etc.).
Preferred:- Experience working incloud, ERP, or enterprise software solutions related to SAP.
- Familiarity withSAP technology stack (SAP S/4HANA, SAP BTP, SAP SuccessFactors, etc.).
- Knowledge ofSAP’s market trends, industry verticals, and competitive positioning.
- Background inchannel sales, alliances, or ecosystem strategy development.
Why Join Us?- Opportunity to work witha global leader in SAP-based solutions and technology alliances.
- Dynamic, fast-paced environment withcareer growth opportunitiesin a high-impact role.
- Competitivesalary, commission structure, and benefits.
- Ability to influence thecompany’s strategic direction within the SAP ecosystem.