AI-Powered Content Strategist & Copy Lead

Oliver; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

OLIVER, part of the Brandtech Group, seeks a Content Strategist & AI Copy Lead to own positioning, messaging, and copy for a B2B payments business. You will build copy frameworks, prompts, and tone-of-voice guardrails to enable AI tools to produce on-brand first drafts at scale, with a strong editorial hand.

You will work within an established strategy, evolving it as priorities shift, and take ownership of intake, briefing, and prioritisation as the studio matures, balancing strategic thinking

Qualifications

• Proven experience as a senior copywriter, content strategist, or content lead in an agency, in‑house team, or content studio.
• Strong ability to develop positioning, messaging frameworks, and campaign narratives from complex product and business information.
• Excellent writing and editing skills across long and short form — from thought leadership articles to headlines, emails, and social posts.
• Experience building reusable content tools: tone‑of‑voice guides, message houses, prompt libraries, or content templates.

Responsibilities

• Own positioning, messaging frameworks, and campaign narratives for Client's products, propositions, and sectors.
• Write and edit high-quality copy across web, email, social, digital advertising, sales collateral, product datasheets, presentations, and video scripts.
• Lead thought leadership content — foundational articles and their supporting social and digital assets.
• Build and maintain copy generation frameworks in Pencil and other approved AI tools, including prompts, templates, tone-of-voice rules, and message libraries.
• Review, direct, and refine AI-generated copy with a rigorous editorial eye — identifying errors, inconsistencies, and off-brand language.

Skills

Senior copywriter

Content strategist

Content lead

Tools

Pencil

Job description

OLIVER, part of the Brandtech Group, seeks a Content Strategist & AI Copy Lead to own positioning, messaging, and copy for a B2B payments business. You will build copy frameworks, prompts, and tone-of-voice guardrails to enable AI tools to produce on-brand first drafts at scale, with a strong editorial hand.

You will work within an established strategy, evolving it as priorities shift, and take ownership of intake, briefing, and prioritisation as the studio matures, balancing strategic thinking