AI-Driven Product Marketing Manager

DevRev Inc.; United Kingdom; On-site; GBP 70,000 - 110,000; Full time

Job summary

DevRev Inc. in the United Kingdom is seeking a Product Marketing Manager to translate compelling narratives and hypotheses into measurable go-to-market activities: attracting technical professionals and buyers, and driving adoption of Computer across self-serve and enterprise audiences.

You will define how a product area is positioned and brought to market, own the go-to-market strategy, and execute it across segments.

Qualifications

• 5+ years in product marketing, growth, or developer marketing for a technical or enterprise audience.
• Proven customer-facing content, campaigns, or messaging tied to measurable outcomes.
• Experience owning end-to-end product launches and marketing campaigns.
• Comfort with analytics, CRM, and marketing automation tools (e.g., HubSpot) to drive decisions.
• Strong cross-functional collaboration, prioritization, and program management.
• Background in, or strong interest in, AI-powered products.

Responsibilities

• Lead go-to-market strategy and execution for launches and feature releases, owning the launch plan, ICP, value drivers, and coordination with product, design, sales, and demand gen.
• Define positioning, messaging, and differentiation across segments, from solo sign-ups to enterprise buyers.
• Build a measurement framework that gives clear visibility into expected outcomes and lets you track traction continuously: pipeline, sign-ups, activation, adoption, win rate.
• Own the competitive narrative for your area, translated into battlecards and objections for the field.
• Partner with product and engineering to shape roadmap priorities through customer and competitive insight, feeding named asks back to leadership.
• Support sales enablement with pitch narratives, competitive messaging, demos with objection handling, and case studies.

Skills

Go-to-market

Positioning

Analytics

Cross-functional collaboration

Experimentation

Storytelling

Tools

HubSpot

Job description

DevRev Inc. in the United Kingdom is seeking a Product Marketing Manager to translate compelling narratives and hypotheses into measurable go-to-market activities: attracting technical professionals and buyers, and driving adoption of Computer across self-serve and enterprise audiences.

You will define how a product area is positioned and brought to market, own the go-to-market strategy, and execute it across segments.