AI-Driven Art Director: Campaign Visuals & Motion

William Hill PLC; Leeds; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid working

Pension plan

Bonus scheme

Healthcare

Job summary

evoke is redefining creative production for an AI-first world. As an Art Director, you’ll translate bold ideas into high‑impact visual experiences that scale across TV, digital, social and retail.

You’ll lead visual identities, develop design systems and hero assets, collaborating with creative leads and production teams to deliver production‑ready work. You’ll explore AI-driven concepts and maintain brand‑safe, high‑quality output in a fast-paced, hybrid studio environment.

Qualifications

• An excellent portfolio demonstrating integrated campaign work across visual design, video and motion, including development of campaign visual identities and hero assets
• Proven experience as an Art Director, Senior/Lead Designer, Motion Designer or similar, with a strong multi-disciplinary skillset across design, video, motion and storytelling
• Expertise in visual craft and systems, including typography, layout, design systems and motion, with the ability to deliver high-quality, production-ready assets
• Experience using (or strong interest in) AI-driven creative tools, with the ability to collaborate effectively in fast-paced, cross-functional teams and adapt to feedback

Responsibilities

• Translate campaign concepts into compelling visual, motion and video executions across multiple channels including TV, digital, social, retail and performance
• Develop and define campaign visual identities, including design systems, typography, colour, layout and motion language
• Create master “hero” assets (key visuals, campaign video, motion and core social content) that establish the creative foundation for all campaign outputs
• Produce multi-format concept and production assets, including storyboards, visual treatments, animation tests and video content
• Use AI tools to support concept development, visual exploration, motion references and rapid creative prototyping
• Collaborate closely with Creative Leads to refine ideas through visual storytelling and experimentation and Provide visual guidance and feedback to designers, motion artists and production teams to maintain creative consistency and quality
• Ensure all assets are high‑quality, on‑brand, production‑ready and technically accurate
• Support the wider studio by creating assets that can be adapted and scaled efficiently across channels, formats and markets

Skills

Portfolio

Art Director

Visual systems

AI tools

Job description

evoke is redefining creative production for an AI-first world. As an Art Director, you’ll translate bold ideas into high‑impact visual experiences that scale across TV, digital, social and retail.

You’ll lead visual identities, develop design systems and hero assets, collaborating with creative leads and production teams to deliver production‑ready work. You’ll explore AI-driven concepts and maintain brand‑safe, high‑quality output in a fast-paced, hybrid studio environment.