AI & Digital Marketing Apprentice

Hollywood Bowl Group; Hemel Hempstead; On-site; GBP 17,000 - 21,000; Full time

Benefits offered by this job

Fully funded Level 4 qualification

22 days holiday + service days

50% off food when working

Optional pension plan

Free games vouchers monthly

30% discount for you and up to five朋友s

EAP access

Healthcare cash plan

Long service awards

Charity donation after induction

Enhanced parental leave

Job summary

Hollywood Bowl Group is seeking an AI & Digital Marketing Apprentice to join our fast-moving marketing team for an 18-month Level 4 apprenticeship. You9ll work on landing pages, campaigns, analytics, and ecommerce tasks, applying AI to improve performance and customer journeys.

You9ll gain hands-on experience delivering real revenue impact from early on and study for the Level 4 Digital Marketing qualification.

Qualifications

• Genuine enthusiasm for digital marketing, AI optimisation and ecommerce to drive site personalisation.
• Ability to work independently, self-manage and prioritise.
• Entrepreneurial outlook with strong desire to learn and develop.
• Strong written English with good spelling and detail.

Responsibilities

• Website and merchandising: build and publish landing pages, own local listings.
• Customer experience and optimisation: map end-to-end journey and run tests.
• AI: identify opportunities to apply AI to ecommerce tasks.
• Reporting and analysis: weekly/monthly reports to inform next steps.
• Campaigns: work on campaigns in the national calendar end-to-end.
• SEO: on-page optimisation and content improvements.

Skills

Digital marketing

AI basics

E-commerce basics

Excel/Sheets

Education

Level 3 qualifications or equivalent

GCSE English & Maths (4/C or above)

Tools

Google Analytics

CMS

Canva

Adobe Creative Suite

HTML basics

Job description

Are you are looking to earn while you learn?

Are you looking to kickstart your career in Digital Marketing?

Are you looking to join a business that is financially stable with very exciting expansion plans?

If so, then look no further!

The Why...

Join Hollywood Bowl Group as our AI & Digital Marketing Apprentice, in return you'll get:

• A fully funded apprenticeship, with on the job training
• To study for a Level 4 Digital Marketing Apprenticeship Qualification
• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Optional pension plan
• Ongoing training and development with access to development programmes
• Free games vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to ourEmployee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What...

Almost every booking we take starts online. Through your 18 month contract, you will be immersed in the world of Digital Marketing.This is a hands-on role in a fast-moving Marketing team, combined with a Level 4 apprenticeship — so you'll be doing real work that affects real revenue from early on, while gaining a recognised qualification.

Level 4 is a step beyond an introductory apprenticeship. We're not expecting a finished digital marketer, but we are expecting someone who can already work independently, think commercially and take ownership of a task. You might be coming from A-levels or a BTEC, from a Level 3 apprenticeship, from a related role elsewhere in the business, or changing career into digital.

Some of what you will be doing...

• Website and merchandising: building and publishing landing pages, owning our local listings across sites
• Customer experience and optimisation: help map the end to end customer journey including understanding drop outs and running testing
• AI: identify opportunities to apply AI to eCommerce tasks
• Reporting and analysis: weekly and monthly reports turning this into analysis to inform our next steps
• Campaigns: working on campaigns in our national calendar end to end including content creation
• SEO: on-page optimisation and content improvements
• Working with others handling internal requests

To be successful, you'll have:

• Genuine enthusiasm for digital marketing, AI optimisation, eCommerce and technology, to drive site personalisation
• Ability to work independently, self-manage and prioritise
• An entrepreneurial outlook and a strong desire to learn and develop
• Strong written English, with a good eye for spelling, grammar and detail
• Confidence with Excel or Google Sheets, and comfort working with numbers
• Curiosity about how customers behave and why, and the confidence to say what you think the data means
• A collaborative, hands-on approach — no task too small
• The organisation and self-motivation to balance study alongside a busy day job
• Level 3 qualifications (A-levels, BTEC, T-level or a completed Level 3 apprenticeship) or equivalent practical experience, plus GCSE English and Maths at grade 4/C or above

Desirable Requirements

• Any practical experience of building or editing a website, blog, online store or social channel, including personal or side projects
• Exposure to Google Analytics, a CMS, Canva, Adobe Creative Suite or basic HTML
• Practical experience of using AI tools in a work or study context
• An interest in leisure, hospitality or retail

What you'll get

• A fully funded Level 4 qualification, with structured training including AI modules
• Protected time for off-the-job learning
• A named mentor and regular one-to-one support
• Real ownership on live projects, in a business where online is the front door
• Salary is based on experience*

This role is based 5 days a week at our Hemel Support Office

The Who...

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.

Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.

Now with over 75 centres across the UK, operating under the Hollywood Bowl and Puttstars brands, we’re proud to be ambitious market leaders in experiential family entertainment.

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.