AI & Data Scientist - Marketing Insights & Personalization

Haleon; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Haleon is building a world-class Global AI & Data Science team in the UK to advance its digital strategy. We seek researchers who can develop machine learning models, create robust software pipelines, and deliver measurable business impact across marketing and consumer insights.

You will collaborate with product owners, data engineers, and ML engineers to deploy models, evaluate performance, and drive responsible AI practices while working on cross-functional projects that influence pricing,

Qualifications

• MS or PhD degree in Data Science, Computer science, applied mathematics, statistics, or another relevant discipline with a strong foundation in modelling and computer science.
• Industry experience with developing machine learning models and creating software pipelines to build and make predictions with those models.

Responsibilities

• Participate in creating, evolving, and developing data science models for Marketing and Consumer Insights teams (Marketing Mix Modelling, Attribution Models, Personalisation, Digital and non-Digital marketing measurement etc)
• Work closely with product owners, data engineers and machine learning engineers to deliver high quality data science powered solutions to interesting problems
• Help prepare datasets to train and validate machine learning models
• Define and implement metrics to evaluate the performance of the models
• Support the deployment of machine learning models on our infrastructure
• Leverage third-party, syndicated and media data to provide insights on media effectiveness, creative effectiveness, promotions and pricing to key stakeholders and specifically for joint business operations
• Drive marketing automation, e.g. audience targeting and profiling, content production, digital marketing campaigns optimization…
• Conceive and implement statistical models and Multi-Variate Tests to measure the impact of business decisions and market disruptions to surface empirical insights

Skills

ML models development

Software pipelines

Education

MS/PhD in Data Science or related field

Job description

Haleon is building a world-class Global AI & Data Science team in the UK to advance its digital strategy. We seek researchers who can develop machine learning models, create robust software pipelines, and deliver measurable business impact across marketing and consumer insights.

You will collaborate with product owners, data engineers, and ML engineers to deploy models, evaluate performance, and drive responsible AI practices while working on cross-functional projects that influence pricing,