AI Content Manager

Digitalassetmanagementnews; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an AI Content Manager to lead the development of innovative AI-driven content strategies. This role focuses on optimizing content across digital platforms and ensuring alignment with business objectives. The ideal candidate will have a strong background in content strategy, experience in the advertising or production sector, and a keen understanding of emerging AI trends. Join a forward-thinking team that values creativity and data-driven decision-making, where your contributions will significantly impact the evolution of content creation and delivery. If you're passionate about leveraging AI to enhance content effectiveness, this opportunity is perfect for you.

Qualifications

• Proven experience in content strategy within consulting or agency settings.
• Familiarity with generative AI and digital content trends.

Responsibilities

• Develop AI-powered content strategies for effective content creation.
• Monitor ethical considerations in generative AI content development.

Skills

Content Strategy

Project Management

Stakeholder Management

Communication Skills

Analytical Skills

Problem Solving

Education

Experience in Advertising/Production Agency

Expertise in Creative Strategy

Tools

AI Content Tools

Content Management Systems (CMS)

Job description

Department Summary

The Marketing Transformation Team is a strategic collective of practitioners in strategy & consulting, marketing technology and content strategy. The team is at the forefront of our most strategic and AI enabled solutions collaborating closely with clients to enable the creation and delivery of content experiences at scale.

What does a AI Content Manager do at Hogarth?

The AI Content Manager at Hogarth is focussed on developing and implementing effective AI content strategies that align with the company's AI-driven approach. They are responsible for crafting compelling content plans, conducting audience analysis and optimizing content across various digital platforms.

This is not a creative role but requires a deep understanding of the content creation process, channel best practices and emerging digital trends. The Content Strategist collaborates closely with cross-functional teams to ensure content aligns with business objectives and resonates with target audiences. They analyse content performance metrics, identify opportunities for improvement and make data-driven recommendations to enhance content effectiveness.

The Content Strategist also plays a crucial role in maintaining brand consistency, developing content guidelines and ensuring all content adheres to Hogarth's quality standards. They work to streamline content workflows, leverage AI tools for content optimisation and contribute to the overall growth of Hogarth's content capabilities.

Responsibilities

• Develop AI-powered content strategies to transform organizational content creation approaches
• Identify emerging generative AI trends impacting content production and distribution.
• Integrate advanced AI content solutions across multiple organizational workflow systems.
• Create personalized content experiences using intelligent AI-driven engagement strategies.
• Establish comprehensive guidelines for ethical and effective AI content generation.
• Implement rigorous quality assurance processes for AI-generated content and outputs.
• Provide expert training on cutting-edge generative AI tools and techniques.
• Recommend innovative AI platforms to streamline complex content production processes.
• Design meaningful metrics tracking AI's impact on content performance objectives.
• Monitor ethical considerations and potential biases in generative AI content development.

Reporting lines and key stakeholders

This role reports to the Head Of Content Consulting. You will work closely with Business Consulting, Martech and Production teams.

The Head of Content Consulting reports into the Global Head Of Marketing Transformation who is accountable for all of the team members working on future AI-driven production capabilities and innovations.

Requirements

• Experience from a similar advertising/ production agency
• Familiarity with generative AI and digital content trends.
• Appetite to find new and innovative solutions to existing problems.
• A proven content strategy experience in consulting or agency settings.
• Expertise in creative strategy and omni-channel content planning.
• Ability to adapt strategies for diverse markets and audiences.
• Skilled in analysing metrics for strategic improvements.
• Strong communication and stakeholder management skills.
• Experience working with cross-functional teams effectively.
• Strong project management and task prioritization skills.
• Ability to mentor junior team members collaboratively.

Employer: Hogarth (@hogarthww )
Location: London, UK
Posted Date: 27/03/2025
Expiry Date: 27/07/2025
Type: Contract
Categories: Digital Marketing / Branding Technology, CMS / Creative / Content Operations, Artificial Intelligence / Machine Learning
Ref: DN-JB-2261
Added by: DAM News Administrator