Field Enablement Manager - Content Governance and AI Enablement

Expedia Group; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

Join a forward-thinking company that is redefining global travel. We are looking for a dynamic professional to enhance our sales enablement strategies through innovative content governance and AI-driven tools. In this role, you'll develop frameworks to ensure the accuracy and compliance of our sales materials while collaborating with cross-functional teams to optimize content performance. With a commitment to fostering an inclusive culture, you'll thrive in a vibrant environment that celebrates diversity and innovation. This is your chance to make a significant impact in a company that values your contributions and supports your career growth.

Benefits

Generous time-off

Parental leave

Flexible work model

Career development resources

Exciting travel perks

Qualifications

• 3-5 years in Sales Enablement or Content Governance in a B2B environment.
• Strong expertise in Seismic or similar platforms.

Responsibilities

• Develop and implement a content governance framework for sales materials.
• Drive adoption of AI-powered features to enhance sales enablement.

Skills

Sales Enablement

Content Governance

Project Management

Data Analysis

Communication Skills

Education

Bachelor's Degree

Tools

Seismic

Salesforce

Content Analytics Tools

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Key Responsibilities

Content Governance & Strategy

• Develop and implement a content governance framework to ensure accuracy, compliance, and relevance of sales enablement materials in Seismic.
• Establish content lifecycle processes, including creation, review, approval, and retirement.
• Define and enforce taxonomy, tagging, and metadata standards to improve content discoverability.
• Partner with marketing, product, and legal teams to ensure content aligns with brand guidelines, messaging, and compliance requirements.
• Monitor content performance analytics to optimize content strategy and usage.

AI Enablement & Automation

• Drive adoption and optimization of Seismic’s AI-powered features, including content recommendations, predictive insights, and automation tools.
• Collaborate with AI and data teams to enhance AI-driven content personalization and automation for sales teams.
• Ensure AI-generated content meets quality, compliance, and ethical standards.
• Train and enable sales teams on best practices for leveraging AI in content workflows and customer interactions.
• Monitor AI performance, gather feedback, and drive continuous improvements in AI-assisted sales enablement.

Seismic Platform Administration & Optimization

• Serve as the Seismic subject matter expert, providing guidance on platform best practices, governance, and enhancements.
• Work with IT and platform administrators to configure Seismic for optimal user experience, integrations, and security compliance.
• Manage user roles, permissions, and ensure content accessibility for different sales personas.
• Conduct regular audits and content hygiene checks to maintain an efficient and clutter-free content repository.
• Stay ahead of Seismic updates, AI advancements, and industry trends to continuously enhance platform capabilities.

Stakeholder Collaboration & Training

• Partner with Sales Enablement, Sales Operations, Marketing, and Product teams to align content strategies with business objectives.
• Lead training sessions, workshops, and documentation efforts to upskill sales teams on content governance and AI usage.
• Act as a change agent to drive adoption of AI-powered tools and governance best practices across sales teams.
• Gather stakeholder feedback and iterate on enablement strategies to improve user experience and engagement.

Intake & Workload Management

• Organize and prioritize the inbound content requests from sales, marketing, and other stakeholders.
• Establish a structured intake process to categorize, assess, and assign content creation or updates based on business impact and urgency.
• Maintain workload allocation within the team, ensuring balanced distribution of tasks and timely content delivery.
• Implement tools and workflows to track content requests, manage approvals, and measure turnaround times for efficiency improvements.
• Serve as the primary point of contact for content request escalations, ensuring critical needs are addressed promptly.

Qualifications & Experience

Required:

• 3-5 years of experience in Sales Enablement, Content Governance, or Sales Operations, preferably in a B2B or technology-driven environment.
• Strong expertise in Seismic or similar sales enablement platforms (e.g., Highspot, Showpad).
• Experience implementing content governance frameworks, including taxonomy, metadata, and compliance processes.
• Understanding of AI-driven content management and automation tools within sales enablement platforms.
• Excellent project management skills, with the ability to work cross-functionally and manage multiple initiatives.
• Strong analytical mindset, with experience leveraging data and insights to optimize content and AI performance.
• Exceptional communication and training skills, with the ability to educate teams on governance and AI best practices.

Preferred:

• Experience working with AI-driven content automation tools within Seismic.
• Knowledge of sales processes, B2B sales strategies, and sales enablement methodologies.
• Familiarity with legal and compliance standards in content management for sales.
• Experience with change management and driving technology adoption in sales organizations.
• Proficiency in content analytics tools, CRM platforms (e.g., Salesforce), and sales enablement reporting.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.