Affiliates Executive

THG; City of Westminster; On-site; GBP 38,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Disability Confident employer

Enhanced maternity/paternity pay

Volunteer leave

Employee assistance programme

Job summary

THG, a global ecommerce group, seeks an Affiliate Executive focused on Cult Beauty to grow the affiliate channel and drive revenue and gross profit. You will report to the Affiliate Manager and support the Senior Affiliate Manager in executing international growth strategies, managing spend, and optimizing performance across networks including Awin, Partnerize, Impact and CJ.

With at least one year in affiliate marketing, you will analyse performance, build strong publisher partnerships, and

Qualifications

• Minimum 1 year in an Affiliate Marketing role, ideally within retail, ecommerce or beauty.
• Understanding of the affiliate landscape including publishers, advertisers and networks, with direct experience of platforms such as Awin, Partnerize, Impact or Commission Junction.
• Highly analytical and commercially driven, with a track record of delivering Revenue, GP and marketing spend targets.
• Confident with data and reporting tools (advanced Excel essential; Google Analytics desirable).

Responsibilities

• Support the execution of Cult Beauty's Global Affiliates strategy alongside the Affiliate Manager and Senior Affiliate Manager.
• Own delivery of Revenue, GP and KPIs for the affiliate channel, monitoring performance against targets and ROI and implementing optimisations.
• Manage and report on affiliate marketing spend and commission budgets.
• Collaborate with trading teams and other key channels to support overall performance.
• Align exposure to promotional activity within the marketing calendar and recommend additional tactics.
• Negotiate and book affiliate spend and exposure with networks to drive cost efficiency.
• Recruit, onboard and activate new affiliate publishers and third-party partners.
• Own key campaigns and ensure executional excellence across the channel.
• Monitor publisher compliance with brand guidelines and manage fraud risk.
• Conduct competitor analysis and market research to surface market-leading initiatives.
• Identify opportunities to drive innovation and partnerships with key affiliate networks.
• Prepare and deliver performance reporting and recommendations to senior stakeholders.

Skills

Affiliate marketing

Analytical

Negotiation

Budget management

Data-driven

Excel

Tools

Awin

Partnerize

Impact

Commission Junction

Google Analytics

Job description

The Affiliate Executive is responsible for the growth of the affiliate channel and performance for Cult Beauty, with a primary focus on delivering Revenue, Gross Profit (GP) and key channel KPIs. The role will report to the Affiliate Manager and will also support the Senior Affiliate Manager in executing the Global Affiliates growth strategy and managing marketing spend efficiently across the channel.,

• Support the execution of the Cult Beauty Global Affiliates strategy alongside the Affiliate Manager and Senior Affiliate Manager.
• Own delivery of Revenue, Gross Profit (GP) and key KPIs for the affiliate channel, monitoring and analysing performance against targets and ROI, and continually suggesting and implementing optimisations for ongoing growth.
• Manage and report on affiliate marketing spend and commission budgets, ensuring efficient allocation and cost of sale in line with targets.
• Collaborate with trading teams and other key channels to support overall performance.
• Align exposure to planned promotional and campaign activity within the marketing calendar, together with proactively advising on additional tactics to support regional and global targets.
• Negotiate and book affiliate spend and exposure to drive efficiencies across the channel, including publisher commission optimisations, content creation and tenancy agreements, working directly with affiliate networks such as Awin, Partnerize, Impact and Commission Junction.
• Recruit, onboard and activate new affiliate publishers and third-party partners, building strong, long-term relationships across the portfolio.
• Have ownership of key campaigns and executional excellence in delivery across the channel.
• Monitor publisher compliance with brand and content guidelines, and identify and manage affiliate fraud risk (e.g. ad hijacking, cookie stuffing, sub-network transparency issues), escalating as required.
• Conduct regular competitor analysis and market research to ensure activities are in line with the industry, surfacing new and market-leading initiatives to lead through exposure and engagement.
• Implement the latest industry technologies, trialling new partnerships and detecting new opportunities to drive innovation and experimentation.
• Identify new opportunities to drive digital excellence in retail, optimising existing relationships and identifying new partnerships with key affiliate networks to accelerate brand recognition and preference.
• Prepare and deliver clear performance reporting and recommendations for the Affiliate Manager, Senior Affiliate Manager and wider senior stakeholders.
  Minimum 1 year in an Affiliate Marketing role, ideally within retail, ecommerce or beauty.
• Understanding of the affiliate landscape including publishers, advertisers, content creators and affiliate networks, with direct experience of key platforms such as Awin, Partnerize, Impact or Commission Junction.
• Highly analytical and commercially driven, striving for digital excellence, with a strong track record of delivering against Revenue, GP and marketing spend/budget targets.
• Confident and proficient working with data and reporting tools (advanced Excel essential; Google Analytics or Tableau desirable).
• Able to take accountability of projects, budgets and deadlines.
• Comfortable and confident under pressure and results driven, identifying opportunities and risks.
• Confident working with targets and data.
• Ability to form good working relationships with internal teams and external partners.
• Strong negotiation skills to ensure cost efficiency and optimum exposure across the channel.
• Professional agency and network management.
• Understanding of compliance, brand guideline adherence and affiliate fraud monitoring across the channel.

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

Development programmes

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.