Affiliates Director

Dentsuaegis; Manchester; On-site; GBP 90,000 - 140,000; Full time

Job summary

Dentsu International in Manchester seeks an Affiliate Director to lead strategic planning for Affiliate and Lead Generation across client accounts, aiming to grow revenue and enhance team capabilities.

You will mentor Senior Managers and Managers, drive revenue through new initiatives and cross-sell, and ensure delivery quality with SOWs while aligning with the wider dentsu network. This role requires industry insight and leadership across multiple client engagements.

Qualifications

• Must have deep understanding of how digital media channels interplay and influence performance.
• Strong knowledge of Affiliates and current trends, updates, and techniques.

Responsibilities

• Act as strategic lead across the client portfolio for affiliate and lead generation.
• Mentor and develop Senior Managers and Managers to sustain client satisfaction and delivery.
• Identify and execute revenue growth opportunities, including upsell and cross-sell across the network.
• Ensure adherence to Statements of Work (SOWs) and optimize resource management.
• Define client strategy and delivery frameworks with senior leadership.

Skills

Digital media

Affiliate marketing

Commercial acumen

Project management

Problem solving

Job description

The purpose of this role is to develop best in class strategies and management of all Affiliate Marketing activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed.

Job Description:

ROLE PURPOSE

As an Affiliate Director, your role will be focused on the strategical planning of both the Affiliate and Lead Generation client accounts to grow revenue and improving the capabilities and efficiencies of the team through the implementation of

Success will be measured through improving account performance, growth in investment in Affiliates, internal audit scores, client growth and client retention.

KEY ACCOUNTABILITIES

• Act as strategic lead across client portfolio, ensuring best-in-class affiliate and lead generation practices are consistently delivered, client KPIs are achieved, and innovative, performance-driving solutions are implemented.
• Stay at the forefront of affiliate marketing trends, proactively sharing insights with internal teams and embedding best practice across all accounts.
• Develop and produce thought-leadership content for industry publications to showcase dentsu's affiliate expertise and challenge industry norms to advance channel innovation.
• Lead, mentor, and develop Senior Managers and Managers, ensuring high levels of client satisfaction, strong performance delivery, and continuous professional growth.
• Drive client revenue growth by identifying and executing new initiatives, and leveraging upsell and cross-sell opportunities across the wider dentsu network.
• Collaborate with internal Excellence teams to ensure processes, outputs, and ways of working meet industry-leading standards.
• Ensure adherence to client Statements of Work (SOWs), with effective resource management to align team effort with contractual commitments.
• Partner with Affiliate leadership to develop and commercialise new Affiliate and Lead Generation products for existing agency clients.
• Define and lead client strategy, ensuring alignment across all Senior Managers and Managers on approach, execution, and delivery frameworks.
• Own team development initiatives, building capability through structured training, coaching, and performance management.li>
• Support Affiliate Partner and Managing Partner on HR matters, contributing to team wellbeing, performance, and organisational effectiveness.

Professional Skills

• Strong grounding in wider digital media, with advanced understanding of how each channel impacts one another.
• In depth knowledge of Affiliates, keeping up to date with the latest trends, updates and techniques.
• Strong commercial understanding
• Advanced project management skills for managing client expectations, improving team processes.
• Ability to pre-empt issues and be creative and pro-active in producing solutions.

Role Capabilities

• Ability to pre-empt issues and be creative and pro-active in producing solutions.
• In depth knowledge of the wider Affiliate industry, keeping up to date with the latest trends, updates and technologies across all networks and publisher types.
• Support the Affiliate Partner in driving channel growth and product innovation.
• Be responsible for the delivery of revenue across all clients within the Affiliate and Lead Generation team.
• Point of escalation for all clients.
• Qualify all potential cross sell and/or up-sell opportunities
• Support the Affiliate Partner and Managing Partner on new business pitches.
• Expert in creating and managing processes, with a particular focus on efficiencies and time saving initiatives for full team benefits.
• Adaptable beyond the core aspect of the role.
• Role modelling our values and behaviours at all times.
• Training of other members in the affiliate community.
• Management of Senior Managers/Managers within the team.

Key Experiences

• Experience owning the strategy on large affiliate programmes
• 6+ years' experience in Affiliate channel either client-side, at a network, at an agency or publisher-side
• 3+ years' experience in team management and/or mentoring and coaching others
• Passionate about the affiliate channel, with a keen interest in the development of affiliate technology as a channel, keeping track of new developments within the industry.

ABOUT DENTSU INTERNATIONAL

Part of dentsu, dentsu international headquartered in London operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative. www.dentsu.com

WORKING WITH US

Joining dentsu international, you'll join a team of 48,000 people. It's an opportunity to produce career-defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.

DIVERSITY AND I