Affiliate & Partnerships Lead

Maya Mobile; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Maya Mobile in London is seeking an Affiliate & Partnerships Lead to build and scale our affiliate channel as a core acquisition engine. You will own strategy, expand and activate affiliates, and drive revenue through performance partnerships.

This builder role requires hands-on experience with Impact and other leading platforms, a track record of growing affiliate-driven revenue, and the ability to operate independently while collaborating with paid media, lifecycle, product and brand teams to

Qualifications

• 3+ years in affiliate marketing or performance partnerships.
• Hands-on experience with Impact or similar platforms.
• Proven revenue growth from affiliates.
• Strong knowledge of attribution models and CAC management.

Responsibilities

• Own and scale the affiliate program end-to-end within Impact.
• Develop the channel strategy, commission structures, and partner tiers.
• Proactively recruit, onboard, and activate high-quality affiliates.
• Identify new verticals and growth opportunities within the affiliate channel.
• Negotiate placements, content integrations, and performance-based deals.
• Monitor attribution, incrementality, and ROI.
• Optimize partner performance through structured testing and incentive models.
• Collaborate cross-functionally with paid media, lifecycle, and brand teams to align promotions and campaigns.
• Establish reporting frameworks and performance benchmarks.

Skills

Affiliate marketing

Impact platform

Performance partnerships

Attribution & CAC management

Affiliate recruitment

Cross-functional collaboration

Strategy development

Independent contributor

Tools

Impact

Job description

We are looking for an Affiliate & Partnerships Lead to build and scale a high-performing affiliate channel as a core acquisition engine. This role will own the strategy, expand and activate a strong affiliate base, and drive measurable revenue growth through structured performance partnerships.

This is a builder role for someone with a demonstrated track record of turning affiliate into a meaningful, revenue-driving acquisition channel, with hands-on experience in Impact and other leading affiliate platforms.

What You’ll Own

• Own and scale the affiliate program end-to-end within Impact
• Develop the channel strategy, commission structures, and partner tiers
• Proactively recruit, onboard, and activate high-quality affiliates
• Identify new verticals and growth opportunities within the affiliate channel
• Negotiate placements, content integrations, and performance-based deals
• Monitor attribution, incrementality, and ROI
• Optimize partner performance through structured testing and incentive models
• Collaborate cross-functionally with paid media, lifecycle, and brand teams to align promotions and campaigns
• Establish reporting frameworks and performance benchmarks

What We’re Looking For

• 3+ years of experience in affiliate marketing or performance partnerships
• Hands-on experience managing and scaling programs within Impact
• Proven track record of growing affiliate-driven revenue
• Strong understanding of attribution models and CAC management
• Experience recruiting and activating partners proactively
• Ability to build processes and structure from the ground up
• Ability to operate independently while collaborating cross-functionally with paid media, lifecycle, product, and brand teams

Strong Plus

• Experience in consumer mobile apps, travel, telecom, subscription, or fintech
• Experience expanding affiliate into new performance-based partnership categories
• Experience negotiating commission structures and performance incentives
• Understanding of fraud monitoring and compliance within affiliate ecosystems
• What Success Looks Like
• Affiliate becomes a predictable and scalable acquisition channel
• Consistent month-over-month revenue growth
• Expansion into new high-quality affiliate categories
• Improved activation and productivity across the affiliate base
• Clear visibility into performance tied to ROI and business KPIs