Affiliate Creator Growth Lead: Strategy & Analytics

TikTok; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

TikTok is expanding its Affiliate Creator team within TikTok Shop UK, focusing on growing mid-tier creators and affiliates who produce e-commerce content. You will develop strategies, guide content and merchandising directions, and help creators reach larger audiences.

This role requires strong analytical skills, experience with data-driven decision making, and ability to work with global teams. You will partner with categories, product, and legal to drive affiliate GMV growth while supporting

Qualifications

• 2+ years experience in E-commerce strategy and analytics.
• Excellent in SQL, and other analysis tools.
• Experience working with data to analyse and track performance metrics.
• Proven ability to work cross-functionally with global teams to resolve issues quickly and collaboratively.
• Comfortable working in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive results.

Responsibilities

• Develop and execute strategies for Creator Growth on TikTok Shop, focusing on enhancing creators’ e-commerce content approach and expanding their audience reach.
• Drive success through clear goal-setting, campaign planning, brand collaboration opportunities, and guidance on content and merchandising direction.
• Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality, and sales performance.
• Collaborate closely with cross-functional teams—Including Category, Product, Legal—and streamline processes, resolve friction points, and support affiliate GMV growth.
• Provide timely support and troubleshooting for technical issues encountered by creators.

Skills

E-commerce strategy

Analytics

SQL

Cross-functional collaboration

Adaptability

Tools

SQL

Job description

TikTok is expanding its Affiliate Creator team within TikTok Shop UK, focusing on growing mid-tier creators and affiliates who produce e-commerce content. You will develop strategies, guide content and merchandising directions, and help creators reach larger audiences.

This role requires strong analytical skills, experience with data-driven decision making, and ability to work with global teams. You will partner with categories, product, and legal to drive affiliate GMV growth while supporting