Adviser Marketing Lead – Growth & Engagement

Benchmark Capital Limited; Horsham; On-site; GBP 60,000 - 75,000; Full time

Job summary

Benchmark Capital Limited in Horsham is seeking an experienced Adviser Marketing Manager to lead the marketing strategy and execution for the adviser-facing proposition.

You will collaborate with senior stakeholders across sales, compliance, partnerships and proposition teams to drive adviser acquisition, engagement, retention and growth, delivering integrated campaigns, events and content.

This hands-on role blends strategic thinking with delivery in a fast-moving financial services environment.

Qualifications

• Experience in wealth management or financial services marketing.
• Proven track record delivering B2B marketing campaigns.
• Experience with multiple stakeholders and senior-level influence.
• Excellent written and verbal communication with strong attention to detail.
• Strong project management and organisational skills.
• Commercial mindset focused on growth and measurable outcomes.
• Proficiency with marketing technology and performance reporting.

Responsibilities

• Develop compelling, compliant marketing content communicating Benchmark's adviser proposition.
• Own adviser communications, including monthly bulletins and targeted campaigns.
• Create and maintain marketing collateral, presentations and digital assets.
• Lead adviser events, webinars and industry conferences.
• Plan integrated B2B campaigns across digital, email, social and events.
• Build marketing journeys supporting recruitment, onboarding and growth.
• Collaborate with sales, compliance and proposition teams on priorities.
• Monitor marketing performance and report on ROI and engagement.

Skills

B2B marketing

Stakeholder management

Content creation

Campaign optimization

CRM tooling

Analytics

Education

CIM qualification

Financial planning qualification

Tools

Salesforce

Marketing Cloud

Job description

Benchmark Capital Limited in Horsham is seeking an experienced Adviser Marketing Manager to lead the marketing strategy and execution for the adviser-facing proposition.

You will collaborate with senior stakeholders across sales, compliance, partnerships and proposition teams to drive adviser acquisition, engagement, retention and growth, delivering integrated campaigns, events and content.

This hands-on role blends strategic thinking with delivery in a fast-moving financial services environment.