Adult Design Footwear & Accessories

Asda Stores Ltd; Willesden; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Discretionary bonus

Company pension up to 7% matched

Car allowance £5,700

15% staff discount in store and online

Wellbeing services access

Job summary

Asda Stores Ltd is seeking a Senior Designer for Adult Footwear & Accessories at George House. You will lead trend research, develop exciting ranges and drive product strategy, while coaching junior designers and aligning with suppliers to deliver high-quality, fashion-forward products.

Working closely with Commercial teams, you will translate market insights into commercially viable designs that balance style, value and brand integrity, with a hybrid working pattern requiring three days in the

Qualifications

• Significant experience in retail or supply-base fashion design.
• Proven track record researching and delivering innovative designs aligned with customer needs.
• Experience working with UK and overseas suppliers/factories to develop multi-category products.
• Ability to influence stakeholders at all levels of the business.
• Desire to drive a more digital way of working and flexibility across product areas.
• Solid knowledge of CAD tools and a strong understanding of critical path.

Responsibilities

• Lead research of trends and market information to inform decisions and drive product development.
• Coach and develop junior team members to build capability and confidence.
• Design ranges that align with George customer needs and brand strategy.
• Collaborate with Commercial teams to balance style, quality and value.
• Ensure consistency of quality, style and value across all product ranges.

Skills

Trend forecasting

Mentorship

CAD software

Adobe Photoshop

Illustrator

Tools

CAD software

Adobe Photoshop

Illustrator

Job description

Job Details

Job Title: Senior Designer, Adult Footwear & Accessories

Location: George House

Employment Type: Full time

Contract Type: Permanent

Hours Per Week: 37.5

Salary: Competitive salary plus benefits

Category: Product Development - SF

Closing Date: 1 November 2026

About the Role

We are looking for an experienced Senior Designer for our Adult Footwear & Accessories category to join us at George, Working closely with and supporting your Commercial team, you will be accountable for researching and developing exciting new ranges, executing the latest trends that will appeal to the George customer and supporting on general design requirements. You will play a pivotal role in the design strategy, planning and designing product, ensuring quality, style and value is consistently delivered across the ranges.

Your Role

We want to know what you think. As a Designer you will have the ability to spot up and coming trends as well as commercial opportunities, you will lead the research of new trends and market information, informing our decision making and driving product development, whilst keeping the George customer at the heart of what we do. You'll be a role model and provide coaching to our junior members of the team, supporting them in their own development and empowering them to design ranges that make people feel good.

Significant Experience

Significant experience within either a retail or supply base fashion design environment and a strong track record of researching and producing innovative designs in line with customer needs Confidence working with UK and overseas suppliers/ factories to develop multi category products. Ability to influence stakeholders at all levels of the business. An innovative approach and desire to drive a more digital way of working and the agility to flex your style, research and creativity across all product areas – juggling multiple critical paths A broad knowledge of CAD software (including Adobe Photoshop and Illustrator) as well as a strong critical path understanding will be key.

Everything you’ll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

Benefits Package

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline
• Discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments

Company Culture

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

Asda is Reimagining Retail

It’s hard for anyone to imagine how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with there are hundreds more you don’t often get to see. In fact, because our business is changing we’re creating new roles all the time! So take the time to look around.