Acquisition Manager

Hearing-Dogs-For-Deaf-People

Princes Risborough

Hybrid

GBP 36,000 - 39,000

Full time

14 days+

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Benefits offered by this job

Employee benefits

Job summary

Hearing Dogs for Deaf People seeks an Acquisition Manager to drive income growth by acquiring supporters, sponsors, donors and legacy pledgers. Hybrid role at The Grange, Saunderton, Buckinghamshire, reporting to Head of Acquisition and focusing on data-driven impact across channels.

You will lead campaigns, tests, and optimisations to grow leads, conversions and long-term value, collaborating with digital, creative and donor services for measurable results.

Qualifications

Experience delivering multi-channel individual giving campaigns (face-to-face, digital, direct marketing) in a charity or not-for-profit setting.
Budget creation, management and forecasting experience.
Experience with data segmentation and targeting.
Excellent analytical skills with CRM data and campaign optimisation.
Agency and supplier management experience.
Strong project management and organisational skills.
Effective communication and collaboration across teams.
Familiarity with fundraising best practices and donor stewardship.

Responsibilities

Develop acquisition strategy, planning and development for multiple income streams across channels.
Lead generation and conversion management to drive high-quality leads and target CPA.
Coordinate campaign management with creative, media, and fulfilment processes for continual improvement.
Analyse performance, maintain CPA/ROI metrics and share insights with the team.
Collaborate across Marketing, Brand, IT, Finance and other departments to maximize opportunities.

Skills

Multi-channel fundraising

Budget management

Data segmentation

CRM analytics

Agency management

Project management

Stakeholder comms

Brand knowledge

Tools

CRM systems (Dynamics 365)

Job description

Acquisition Manager

Application Deadline: 6 November 2026

Department: Marcomms

Employment Type: Permanent - Full Time

Location: The Grange

Compensation: £36,000 - £39,000 / year

Description

Job title: Acquisition Manager

Responsible to: Head of Acquisition

Based: Hybrid - The Grange, Saunderton, Buckinghamshire

Contract: Permanent, Full Time

The Acquisition Manager will play a vital role in driving income growth by acquiring new supporters, Sponsor a Puppy sponsors, donors, lottery players and legacy pledgers. You will lead on developing, delivering, and optimising acquisition campaigns that grow leads, conversions, and long-term value for Hearing Dogs for Deaf People.

Working within the Performance Marketing team and reporting to the Head of Acquisition, you’ll use audience insight, creative testing and data-driven decision making to increase supporter numbers and improve conversion rates across all acquisition channels. Ensuring that every acquisition activity clearly communicates the impact of our work, connecting supporter action to life-changing outcomes for people who are deaf or have hearing loss.

This is a hands-on, fast-paced role perfect for someone who loves direct marketing and driving measurable results and wants to make a difference to people living with hearing loss.

Key Responsibilities

Acquisition Strategy, Planning & Development

Plan, execute and deliver annual acquisition plans for Sponsor a Puppy, Lottery, Legacy and other product income streams across face to face, digital and print with clear KPIs, cost-per-acquisition targets and growth goals.
Adopt a test and learn approach via A/B testing, collaboration and segmentation to maximise insight, conversion and long-term performance and value.
Work with the Head of Acquisition to plan and optimise investment, ensuring activity meets ROI and budget expectations and aligns with other marketing activity.
Work with the Head of Acquisition to identify new audience and income opportunities to diversify our acquisition programme beyond the current marketing mix, to help build a resilient, scalable, multi-channel programme for future-proof stability.
Use audience insight, personas and performance analytics to continually refine targeting and messaging, making continual improvements to the programme for growth.

Lead Generation & Conversion

Working closely with the digital marketing team develop and oversee lead generation campaigns, ensuring high-quality leads flow into the funnel efficiently and at target CPA.
Working closely with the wider marketing team test new formats, creative concepts, value propositions, landing pages and journeys to drive higher conversions.

Campaign Management

Brief, manage, review and evaluate campaign activity and testing, ensuring constant improvement of messaging, content, propositions, media, data. Sharing results and insight with the wider team.
Work with the in-house Creative and Digital teams to produce compelling, response-led, brand-aligned marketing assets.
Coordinate with agencies, printers, production and fulfilment houses where needed, ensuring efficient delivery, excellent customer service and value for money.

Performance, Insight & Reporting

Using insights from the Digital and Data team and external partners, review weekly and monthly performance and implement actionable insights to drive optimisation.
Maintain accurate and up-to-date CPA, ROI, and conversion metrics.
Monitor supporter quality, working with the Supporter Retention & Growth team to ensure newly acquired supporters deliver long-term value.
Share insights and learnings across the Performance Marketing team.
Monitor competitor trends and market developments to keep products fresh, compelling, and competitive.

Collaboration

Work closely with Digital, Creative, Performance Marketing and Supporter Retention & Growth teams, including Supporter Services to deliver seamless supporter experiences.
Build strong relationships across Marketing, Brand, Income Generation, IT, Finance and wider teams to ensure acquisition activity supports wider business objectives and maximises on opportunities.
Act as a key advocate for Supporter acquisition across the organisation, proactively sharing performance insights, market trends and opportunities with senior stakeholders.
Support integration of acquisition products and channels into wider campaigns, brand moments, and cross-charity initiatives.
Ensure all acquisition activity is aligned with our brand framework and fundraising proposition.

Skills, Knowledge and Expertise

Essential

Strong track record of delivering individual giving activity across multiple channels, including face to face, digital, direct marketing and fundraising products (lottery, legacy, regular giving) ideally in a charity or not for profit.
Experience of budget creation, management and forecasting.
Experience of data segmentation.
Excellent analytical skills, comfortable working with CRM and supporter data, and deep understanding of campaign optimisation, A/B testing and segmentation.
Agency and supplier management experience.
Strong project management and organisational skills.
Effective communication and collaboration skills.
Proactive, detail-oriented, and able to translate strategy into action.
Good understanding of best practice in charity fundraising, including compliance requirements and the ongoing supporter stewardship.
Demonstrates strong brand knowledge and ability to apply organisational brand framework and story effectively.

Desirable

Familiarity with CRM systems (e.g. Dynamics 365) and fundraising best practices.
Understanding of disability, health, or animal welfare sectors.

This post is exempt from the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 due to its duties involving the protection of children and/or adults at risk. Applicants are therefore required to disclose all spent and unspent convictions, cautions, warnings, and reprimands, as well as any relevant non-conviction information. The successful candidate will be required to undertake a Disclosure and Barring Service (DBS) check in accordance with the Police Act 1997 (Part V).

Benefits