Acquisition Lead

Avant Arte; Greater London; Sur place; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Avant Arte is seeking a Senior Marketing Lead to drive paid acquisition for Avant Arte and Make-Ready Editions. You will own the acquisition engine across channels, shape forecasting, and lead measurement-driven optimisations for a rapidly expanding paid media program.

You'll work with the Marketing team to align campaigns with brand strategy, manage a growing budget, and deliver measurable impact across releases each week.

Qualifications

• Leadership in paid media and acquisition
• Strong measurement, forecasting, and testing discipline
• Ability to make fast spend decisions in a dynamic environment

Responsabilités

• Lead paid acquisition for Avant Arte and Make-Ready Editions, adapting audience, media and optimisation strategies
• Set realistic targets for each channel and optimise performance in flight
• Improve measurement, forecasting and testing for a growing paid media budget
• Make spend calls quickly to capitalize on short campaign windows
• Build a testing programme to learn from each release
• Plan cross-channel campaigns and optimise across the release programme
• Own the cross-channel forecast for every release

Connaissances

Performance marketing

Acquisition

Forecasting

Testing

Cross-channel planning

Description du poste

ABOUT AVANT ARTE

Avant Arte is a curated platform connecting the world's leading artists and public arts institutions with a new generation of enthusiasts, collectors and patrons. We collaborate with the most exciting contemporary artists such as Ai Weiwei, Mickalene Thomas, Maurizio Cattelan and Jenny Holzer to create limited editions of the highest quality, from prints and sculptures to digital works. Our global community of over 4 million collectors and art enthusiasts reflects the growing energy and curiosity of a new generation transforming how art is discovered and supported. Together with leading museums and institutions, we develop fundraising collaborations that strengthen public access to art and engage the new generation of patrons who will shape its future. Make-Ready, our North London print studio, is the largest fine art silkscreen printmaker in the world. Our mission is to make discovering and collecting art more accessible, connecting artists, institutions and audiences in meaningful ways that expand art's reach and impact.

OUR CULTURE

We're a small team with really big ambitions, both for what we want to achieve and also the environment we're building. We want to create a company that remains thoughtful as we scale and tries to be genuinely progressive in how we operate. We want people to really own what they do and be given the autonomy and freedom to make mistakes, learn, and create something meaningful. We all work incredibly hard because we really care about what Avant Arte is here to do - we're looking for exceptional people who are proactive, hungry to learn, and want to put their pride in our collective achievements. We know that creating an inclusive environment that promotes and values diversity is critical if we want to build something with impact and meaning. We believe that having diversity in age, background, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective will make us an infinitely better company. We were shortlisted for Women in Tech's Best Employer - Small Company and Best Benefits, and Otta's top 100 startups to work at.

WHAT WE NEED

Over the past few years, the marketing team at Avant Arte has become integral to driving some of the business' most important outcomes: acquiring collectors efficiently, making campaigns perform, growing collector value and building a distinctive brand. This role is responsible for the first two: acquiring new collectors as efficiently as possible, and maximising the commercial impact of every campaign. For us, those things are inherently linked - campaigns are one of the main ways we acquire new collectors, with every release bringing in a mix of new and repeat buyers. This role therefore owns both the acquisition engine and the performance of the campaigns that drive it. Alongside Avant Arte, you'll also be responsible for paid acquisition for Make-Ready Editions - our newer, more accessible editions brand, born out of Make-Ready, our specialist fine art printmaking studio. You'll work closely with the dedicated Make-Ready Editions Marketing Lead, who owns the brand and wider marketing strategy. This role sits at the heart of our programme of editions, spanning paid acquisition, audience strategy and measurement through to the planning, forecasting and optimisation of every release. Paid media is also one of the largest single investments in the business. Our spend has increased by more than 300% in the last two years and is set to keep growing. We need someone who can bring the measurement, forecasting and testing rigour that should come with that investment. We have, on average, around two releases every week. Two Marketing Managers, who run campaign planning and optimisation day to day, will report into this role. You'll also work closely with the rest of the marketing team. Brand-building organic social sits with the Brand Lead and Social Manager, while organic activity designed primarily to drive release performance sits with you. CRM and growing long-term collector value sits with the CRM team, who you'll work with closely.

WHAT YOU'LL OWN

• Performance marketing & acquisition Lead paid acquisition for Avant Arte and Make-Ready Editions, adapting audience, media and optimisation strategies to the needs of each brand
• Set realistic targets for each channel and optimise performance to meet these targets in flight
• Bring much stronger measurement, forecasting and testing discipline to a paid media budget that's growing quickly, with a clear view on what we're getting back for what we spend
• Make spend calls quickly. Our campaigns are short and the right decision needs to be made in hours rather than after several weeks of clear data
• Build a testing programme that helps us iterate learnings from one release to the next
• Campaign management Set the approach to cross-channel campaign planning and optimisation across our programme of releases
• Own the cross-channel forecast for every release before it