Account Manager - Influencer

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global marketing agency in Greater London seeks an experienced professional to lead influencer marketing initiatives. This role requires expertise in influencer strategies, campaign management, and social media proficiency. The ideal candidate will have a strong understanding of trends and algorithms to engage audiences effectively. Offering a supportive culture and diverse benefits including flexible working, this position allows for hybrid arrangements.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS 24/7

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF

GREAT LOCAL DISCOUNTS

Qualifications

• Demonstrable influencer marketing experience, preferably in-house or agency.
• Experience in managing influencer marketing campaigns.
• Strong understanding of social media platforms and content management.

Responsibilities

• Support Social & Influencer discipline with clients.
• Build and activate influencer strategies.
• Educate clients on trends and new platforms.

Skills

Influencer marketing experience

Negotiation skills

Social media proficiency

Project management

Presentation skills

Tools

Social listening tools

Influencer management platforms

Job description

Company description

We’re a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.

Our Commitment

Diversity and inclusion is a core part of who we are at MSL. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Overview

The role in a nutshell

There’s an influencer out there for everyone, they’re just waiting to be found. Knowing different discovery techniques, channel tricks, and finding new routes to hidden niches is how we uncover them.

So, this is about finding the right influential voice, not just the most followers. Turning that discovered creator, into ground-breaking, award winning influencer marketing campaigns with some of the world’s biggest brands.

Responsibilities

Key Skills & Responsibilities

• To support the Social & Influencer discipline – partnering closely with our clients to help them amplify engaging and relevant brand stories with the help of new emerging social technologies and the latest KOLs
• You will build and activate influencer strategies while working alongside other specialists across influencer, social and PR, as well as closely with creative, often collaboratively creating ideas together, born from insight and finding the right talent.
• You will keep clients and colleagues informed on rising trends, new platforms and new talent names to watch to ensure we’re keeping our clients cutting-edge
• Educating and inspiring peers and clients on developments in social and influencer, flagging reactive opportunities for engagement and growth
• Activation responsibilities, such as outreach, negotiations, and contracting, all supported by a wider team
• Working with different Publicis Groupe agencies as a combined response team, or providing insights into the influencer marketing world

Qualifications

Attributes and Qualities

• Demonstrable influencer marketing experience (in house or agency) – added bonus for integrated social roles
• Experience negotiating and managing influencer marketing campaigns
• Experience of owned social media. An understanding of platform basics, how to post, different content types and formats.
• Social Media Addict, aware of trends and how to appeal to both algorithm and audience.
• Experience utilising social listening and wider insights tools. Knowledge of influencer management platforms.
• Show an understanding on the different aspects of Influencer marketing.
• Direct relationships with influencers and agents
• Keynote proficiency and presentation skills
• Good attention to detail, project management and time management skills

Additional information

MSL

has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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