Account Manager - Client Leadership

GROUPM; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Join GROUPM as an Account Manager within the Ford Media team. In this key role, you will support media coordination and reporting while ensuring that Ford delivers on its marketing goals. You will collaborate with multiple teams to drive best-in-class media strategies and optimize campaigns, making significant contributions to the client's success.

Benefits

Competitive medical and retirement plans

Paid time off and mental health days

Access to global networks and employee resource groups

Qualifications

• 3+ years of B2B media experience.
• Confidence in client-facing communication and presentation.
• Competent in Excel; ideally familiar with PowerBI.

Responsibilities

• Support media coordination and reporting.
• Analyze client campaign results and storytelling.
• Identify opportunities through data analysis.

Skills

B2B media experience

Data-driven

Client-facing communication

Analytical insights

Digital media channels

Excel

PowerBI

Job description

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

A key player within MindShare’s Ford Media team, the Account Manager works closely with Ford’s Media and Marketing function and WPP’s Ford teams to ensure Ford delivers on its Business Solution and electrification vision. Media plays a proactive role in delivering this as well as supporting Ford’s short-term sales goals.

The successful candidate will partner with many WPP and Mindshare teams including: media strategy, channel strategy & activation, analytics, creative, and others to ensure best-in-class media support across the Ford Pro Business Unit.

• Support media coordination - Be a Ford Pro expert and the go-to internally for all insight and reporting queries. Communicate the ambition, KPIs, and performance goals, and how our campaigns are driving towards these.
• Support the business unit lead in partnering with the Ford Media Client to understand Ford Pro measurement, usage, and relationship of brand and performance media, including how to successfully invest in both, and how to evaluate and maximize return on those investments against Ford business objectives.
• Support the Business Unit Lead in building Mindshare market relationships with key stakeholders by gaining a deep understanding of local market campaigns and being able to tell this story back to our key client stakeholders.
• Support the operating and engagement models ensuring effective dissemination of information, continual engagement and collaboration with cross-functional teams, alignment, and education between global teams.
• Key connector between the client & our internal activation team/channel strategy – ensuring we’re delivering best-in-class media campaigns against client objectives, driving optimization and performance.
• Identify opportunities in existing campaigns, plans, and programs over the immediate and long-term horizons through effective data analysis and dashboards.
• Responsible for analysis and client storytelling across campaign results/EOCs/PCAs etc.
• Work in lockstep with Strategist to campaign findings and trends to help inform future strategy and planning workstreams.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

ATTITUDE

• Has the ability to create strong partnerships and relationships to partner deeply with key stakeholders and become over time a trusted advisor who can inform decision-making and is happy to give an opinion in ambiguous situations.
• Brings a passion for B2b media reporting and insights, helping to optimize and deliver remarkable omni-channel programs.
• Curious and interested in topics and debate around the media and digital industry.
• A natural storyteller with an ability to adapt communication and style and navigate through roadblocks.
• A team player interested in and excited to learn more about media and the automotive industry.
• Ability to navigate groups and organizations with matrixed and sometimes conflicting perspectives and goals.
• Calm approach to managing urgent deadlines.
• A mindset of continuous development & curiosity across all disciplines.
• An interest in how creativity and data join to deliver tangible results.
• Passion for turning analytical data into client stories.

SKILLS

• 3+ years of strong B2b media experience with a natural flair for creating actionable insights, ideally at local and global levels.
• Well-versed in digital media channels and how these connect to show a broader picture.
• Competent in Excel and ideally experience with PowerBI (front and back-end) and reporting tools.
• Confidence in client-facing communication & presentation.
• Data-driven and detail-oriented, questioning wisdoms and suggesting new approaches.
• Confidence in presenting conceptual topics simply and meaningfully, transforming marketing challenges into solutions.
• A thorough understanding of how digital media supports and integrates with other media channels, both owned and paid.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work. We’re committed to employee growth, offering access to global networks, employee resource groups, and frequent events. Benefits include competitive medical, retirement plans, vision, dental insurance, paid time off, partner discounts, and mental health days.

WPP Media is an equal opportunity employer and fosters a culture of respect and inclusion. We adopt a hybrid work approach, with teams in the office around four days a week. Accommodations or flexibility can be discussed during the interview process.

This is a UK-based role requiring the right to work in the UK. Please read our Privacy Notice for more information. Only shortlisted candidates will be contacted.