Account Manager - B2B Marketing Agency

MOI Global; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a motivated Account Manager to join their dynamic team in London. This role is ideal for individuals with a strong background in B2B marketing who thrive in fast-paced environments. You will be the primary contact for clients, overseeing the execution of high-impact marketing campaigns. Collaborating with creative and digital teams, you will ensure that client objectives are met while fostering strong relationships. If you are passionate about marketing strategy and client management, this opportunity is perfect for you.

Benefits

Company pension

Flexible working policy

23 days paid leave

Cycle to work scheme

Refer a friend scheme

Access to training platform

Employee rewards program

Wellness days

Qualifications

• 2+ years in account management or client-facing roles in a marketing agency.
• Strong understanding of marketing principles and strategies.

Responsibilities

• Manage day-to-day correspondence and project execution for clients.
• Coordinate marketing initiatives and ensure timely delivery of projects.

Skills

B2B Marketing

Client Relationship Management

Project Management

Communication Skills

Analytical Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

CRM systems

Project Management Platforms

Analytics Tools

Job description

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We are looking for a highly motivated Account Manager or Senior Account Manager with a strong background in B2B marketing to join our award-winning agency. This role is perfect for someone who thrives in a fast-paced agency environment, has experience managing integrated B2B marketing campaigns, and enjoys building and maintaining strong client relationships. If you have experience in sales or business development, this may not be the right fit—we are seeking someone deeply immersed in marketing strategy, execution, and client management.

As an Account Manager, you will be the primary point of contact for our clients, helping to plan, manage, and execute high-impact marketing campaigns. You will work closely with internal teams—including creative, content, media, and digital—to bring strategic marketing initiatives to life. Your ability to understand marketing principles, manage complex projects, and collaborate with teams will be key to driving success for our clients and the agency.

Responsibilities

Client Relationship Management

• Serve as the main point of contact for assigned clients; managing day-to-day correspondence relating to project execution and progress.
• Responsible for overall project quality, timely delivery, and a seamless working partnership.
• Develop a clear understanding of client offerings, goals, objectives, and unique needs.
• Build strong and trusted client relationships, ensuring their satisfaction through responsiveness and reliability, and acting as their advocate within the organization.
  
  

Project Coordination and Campaign Execution

• Responsible for project coordination and team collaboration - to ensure seamless execution of marketing initiatives.
• Manage the end-to-end campaign process, including project briefing, resource allocation, timeline management, and campaign performance analysis.
• Create & manage accurate budgets and project timelines, and maintain internal and external job folders, trackers, and documentation.
• Receive and analyze client briefs, ensuring a comprehensive understanding of client goals and requirements.
• Work closely with internal teams, such as creative, digital, and content, to develop and execute marketing campaigns that meet client goals.
• Effectively communicate client requirements, project goals, and feedback to internal teams, ensuring clarity and successful execution.
• Prepare & drive regular client meetings and communications to provide updates, gather feedback, and ensure timely follow-up on key actions.
  
  

Leadership, Account Direction and Growth

• Provide guidance to and supervise junior team members.
• Contribute to the development of account strategy and planning and tracking towards team revenue targets.
• Identify upselling opportunities and contribute to new business pitches.
• Conduct market research and competitive analysis to identify opportunities and recommend marketing strategies that align with client objectives.
  
  

Performance Monitoring and Reporting

• Keep clients updated on progress, spend, results and upcoming challenges in advance.
• Prepare and present regular performance reports to clients, highlighting key insights, achievements, and areas for improvement.
• Monitor industry trends, emerging technologies, and competitive landscape to ensure clients stay ahead in their marketing efforts.
  
  

Requirements

• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience (2+ years) in account management or a similar client-facing role in a marketing agency or corporate environment.
• Good understanding of marketing principles and strategies.
• Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients.
• Exceptional project management and organizational abilities, with the capacity to manage multiple projects and priorities simultaneously.
• Analytical mindset, with the ability to interpret marketing data and generate actionable insights.
• Proficient in using marketing software and tools, such as CRM systems, project management platforms, and analytics tools.
• Strategic thinking and problem-solving skills, with the ability to propose creative solutions to client challenges.
• Strong presentation and negotiation skills.
• Ability to work collaboratively in a team environment and foster positive working relationships.
• Adaptability and resilience to thrive in a fast-paced, client-focused environment.
  
  

This job description provides a general overview and may be subject to modifications or additions based on the specific requirements and needs.

What We Offer

• Company pension
• Flexible blended working policy with 2 days per week in our London office – work the way that best suits you
• 23 days paid leave with annual increases after a period of service. 3 days to be taken over Christmas/New Year and a day off on your birthday
• Cycle to work scheme
• Refer a friend scheme
• Access to MOI’s M | University training platform to help you grow
• Employee rewards and recognition programme
• Wellness days throughout the year
  
  

About MOI

MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney.

As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. Why? Because we believe B2B experiences can be so much better.

We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.

Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal Opportunities

We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual's unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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