Account Manager, AV

WPP Media; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

WPP Media is seeking a diligent AV Account Manager to lead the AV planning process for Betfred accounts, delivering data-driven recommendations with audit-backed confidence. You will collaborate across Online Video, Addressable TV, OOH TV, Cinema and Radio to plan holistic campaigns.

The role requires strong presentation skills, outstanding communication, and a proactive, consultative selling approach within a hybrid UK-based team.

Qualifications

• Experience in AV planning and providing recommendations grounded in insight and evidence.
• Strong knowledge across AV channels (Online Video, Addressable TV, OOH TV, Cinema, Radio).
• Ability to tell compelling implementation stories and interweave media elements.

Responsibilities

• Manage the end-to-end AV planning process for Betfred accounts with data-driven recommendations.
• Collaborate across AV channels to plan integrated campaigns and optimize flighting, weights and formats.
• Build strong relationships with media owners and present clear implementation stories.

Skills

Leadership

Client relations

AV knowledge

Media planning tools

Communication

Presentation skills

Industry research

Innovation

Collaboration

Consultative selling

Tools

Techedge

BARB

Media Ocean

TGI

Media Multiplier

Touchpoints

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

T&P:

T&P, part of WPP, is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Role Summary and Impact

We are looking for a diligent AV Account Manager to work on the Betfred accounts. In this role you will be responsible for the entire planning process within AV, where you will regularly make recommendations to the client founded in insight and evidence, with audit guarantees in mind.

Ideally, we would also like to see knowledge across other AV channels such as Online Video, Addressable TV, OOH TV, Cinema and Radio. This is to ensure you are equipped to plan all facets of AV within an industry leading team.

Skills and Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Multi-media understanding and 360 AV knowledge (all channels)
• Knowledge of industry media planning tools (all media e.g., Techedge, BARB, Media Ocean, TGI)
• Implementational knowledge of multi-media planning tools (TGI, Media Multiplier, Touchpoints)
• Pro-actively forge relationships with media owners
• Commercially aware with an ability to extract and filter relevant insights / research to support planning decisions
• Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate)
• Building strong and personable relationships, good communicator and ability to sell (consultative selling)
• Genuine interest in industry research and new ways of working
• Strives to deliver award winning work and industry leading innovation
• Collaborative, good leadership skills and talent management
• Excellent presentation skills and positive drive for innovation

Please note this is a UK based role and requires individuals to have the right to work in this location.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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