Account Manager

Digital Waffle; St Albans; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Digital Waffle in St Albans is seeking a commercially minded Digital Marketing Manager / Account Manager to lead digital activity across a varied client portfolio. You will own campaign performance, guide strategic direction and build strong client relationships while identifying opportunities for growth.

The role combines hands-on delivery across paid media, SEO and content with strategic leadership, contributing to integrated strategies that drive measurable ROI.

Qualifications

• 5+ years in digital marketing (agency or multi-client)
• Strong PPC experience across Google Ads, Meta and LinkedIn
• Solid understanding of paid/organic strategy, SEO and content
• Confident with data analysis and performance optimisation
• Excellent communication and client management skills

Responsibilities

• To develop and execute integrated digital strategies aligned with client goals; optimise for lead generation, conversions and ROI.
• Managing and scaling PPC campaigns across Google, Meta and LinkedIn; oversee targeting, testing, budget management and performance tracking.
• Supporting organic search strategies, conduct keyword/competitor research, and optimise content for evolving search behaviours including AI-driven discovery.
• To act as strategic lead, present insights and recommendations, and proactively identify growth opportunities.
• Lead campaigns end-to-end, coordinating with internal teams to deliver high-quality work on time and within budget.
• Analyse multi-channel performance, produce insight-led reports, and translate data into actionable improvements.

Skills

5+ years experience in digital

PPC across Google/Meta/LinkedIn

Paid/organic strategy (SEO & content)

Data analysis & optimization

Client management & communication

Tools

GA4

WordPress

SEMrush

CRM platforms

Job description

We're looking for a commercially minded Digital Marketing Manager / Account Manager to lead digital activity across a varied client portfolio, driving measurable growth through integrated marketing strategies.

Digital Marketing Manager / Account Manager

St Albans - Hybrid

£40,000-£50,000

Role Overview

A client-facing role combining strategic leadership with hands on delivery across paid media, SEO and content. You'll own campaign performance, guide strategic direction, and build strong client relationships while identifying opportunities for growth.

Key Responsibilities

• To develop and execute integrated digital strategies aligned with client goals; optimise for lead generation, conversions and ROI.
• Managing and scaling PPC campaigns across Google, Meta and LinkedIn; oversee targeting, testing, budget management and performance tracking.
• Supporting organic search strategies, conduct keyword/competitor research, and optimise content for evolving search behaviours including AI-driven discovery.
• To act as strategic lead, present insights and recommendations, and proactively identify growth opportunities.
• Lead campaigns end-to-end, coordinating with internal teams to deliver high‑quality work on time and within budget.
• Analyse multi-channel performance, produce insight-led reports, and translate data into actionable improvements.

Skills & Experience

Essential

• 5+ years in digital marketing (agency or multi‑client preferred)
• Strong PPC experience across Google Ads, Meta and LinkedIn
• Solid understanding of paid/organic strategy, SEO and content
• Confident with data analysis and performance optimisation
• Excellent communication and client management skills

Desired

• Experience with GA4, WordPress, SEMrush
• Familiarity with CRM/automation platforms
• Exposure to multiple industries
• Understanding of emerging search and AI-driven marketing