Account Executive, API — Mid-Market & Enterprise

Recraft; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid setup in London

Sick pay up to 10 days

Visa sponsorship available

Autonomy and pipeline ownership

Job summary

Recraft, based in London, is seeking an Account Executive to lead enterprise sales of its AI-assisted design API to large retail and advertising clients. You will own the pipeline, conduct in-depth research, tailor demos, and drive deals from first contact to signed contracts.

This role is a hybrid London position with visa sponsorship support where needed. Candidates should have 5+ years in B2B enterprise sales, experience selling APIs or complex SaaS, and a proven ability to work independently

Qualifications

• 5+ years of B2B sales experience selling technical products, APIs, developer tools, or complex B2B SaaS.
• Track record of running full deal cycles (research, outreach, discovery, negotiation, close).
• Experience selling into enterprise accounts in UK, EU, US or Australia.
• Strong discovery skills to uncover customer needs and translate into opportunities.
• Experience crafting customized proposals and demos for each prospect.
• Autonomous, hands-on contributor who builds a self-sustaining pipeline.

Responsibilities

• Own the full sales cycle end-to-end — outreach, discovery, evaluation, negotiation, and closing.
• Build your enterprise pipeline in retail and advertising across UK, EU, US, and Australia.
• Research a prospect's current workflows to tailor Recraft's API fit and value.
• Turn research into tailored demos, use cases, and commercial proposals.
• Close complex enterprise deals and manage stakeholder objections to signed contracts.

Skills

Enterprise sales

B2B sales

Negotiation

Discovery skills

CRM proficiency

Cold outreach

Research

Job description

About Us

Founded in the US in 2022 and now based in London, UK, Recraft is an AI tool for professional designers, illustrators, and marketers, setting a new standard for excellence in image generation.

We designed a tool that lets creators quickly generate and iterate original images, vector art, illustrations, icons, and 3D graphics with AI. Over 3 million users across 190+ countries have produced hundreds of millions of images using Recraft, and we're just getting started.

Join a universe of professional opportunities, develop and support large-scale projects, and shape the future of creativity. We are committed to making Recraft an essential, daily tool for every designer and setting the industry standard. Our mission is to ensure that creators can fully control their creative process with AI, providing them with innovative tools to turn ideas into reality.

If you’re passionate about pushing the boundaries of AI, we want you on board!

Job Description

Large enterprise companies need huge volumes of visual content — product photography, campaign creative, brand assets — produced fast enough to match their business and consistent enough to stay on-brand everywhere. Recraft V4 and V4.1 go beyond prompt accuracy to deliver that: production-ready vector and photorealistic output, with style consistency that holds without custom training. Retail and advertising companies are where we see the clearest opportunity to bring that into a business's own pipeline via our API — it's a classic enterprise B2B motion, and a part of our business we're actively building out. We're hiring an Account Executive to build that pipeline from scratch and close it end to end. This is one of our most urgent hires right now.

Key Responsibilities

• Own the full sales cycle end-to-end — manage inbound and outbound opportunities from first outreach and qualification through discovery, technical evaluation, negotiation, and closing.
• Build your own enterprise pipeline in retail and advertising — identify and research companies that would integrate Recraft's API for their own internal use, across the UK, EU, US, and Australia, and map out the people who have budget and the people who have veto power.
• Go deep on research before you pitch — understand a prospect's existing creative or image production pipeline well enough to know exactly where Recraft's API fits, how their teams evaluate new solutions, and how the purchasing decision actually gets made.
• Turn that research into a tailored pitch — customize demos, use cases, and commercial proposals so each prospect sees a specific case for Recraft, not a generic deck.
• Navigate and close complex enterprise deals — build relationships with champions and decision-makers, handle objections and commercial negotiation, and drive deals through to signed contracts.

Who You'll Work With

You’ll join a lean Sales team of three, including this role. You’ll work closely with our CEO on enterprise strategy, and collaborate regularly with our technical, marketing, product, and creative teams to get deals across the line — from technical evaluation to a proposal that actually reflects what Recraft can do.

Requirements

• 5+ years of B2B sales experience selling technical products, APIs, developer tools, or complex B2B SaaS.
• A track record of running the full deal cycle yourself — research, outreach, discovery, negotiation, and close — rather than closing warm leads someone else generated.
• Experience selling into enterprise accounts in the UK, EU, US, or Australia.
• Strong discovery skills — you're good at getting people to talk honestly about what isn't working for them, and you can turn that into a concrete opportunity.
• Experience building a genuinely customized proposal and demo for each prospect, rather than running the same deck for everyone.
• Comfortable doing your own outreach and research into cold accounts, and building a funnel from nothing — this isn't a role where leads arrive pre-qualified.
• This is a hands‑on, individual‑contributor role — you want to be running your own pipeline and closing your own deals, not managing a team of reps.

Nice to Have

• Existing relationships or contacts within retail or advertising enterprises.
• Experience selling design or creative tools, or familiarity with an image or creative production pipeline in B2B advertising.
• Experience selling AI products.

What We Offer

• The chance to build Recraft's enterprise retail and advertising vertical from the ground up — the accounts you land now become the reference customers and case studies for everything that follows.
• Direct ownership of your own pipeline and deals, with real autonomy in how you run them.
• A hybrid setup based in London, with the team around you day to day.
• If you're too unwell to work, you're covered — up to 10 working days of sick pay at your normal base salary, in any rolling 12-month period.
• A team that means it when it says it wants to build the best product in the category — people who give each other direct, useful feedback, share context openly, and step in to help without being asked.
• We're able to sponsor visas for this role where needed.

Our Process

• HR screen
• Sales interview with the hiring team
• Live demo / case study exercise
• Final interview