Account Director (Planning & Client Services)

ZipRecruiter; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading independent media agency is seeking an experienced Multi-Channel Media Planning Account Director to lead media planning initiatives. This role involves developing integrated media strategies across digital and traditional platforms, managing client relationships, and leading a team of media planners. Candidates should possess a strong background in media planning and proven leadership skills, with an emphasis on analytical decision-making.

Qualifications

• 6+ years of experience in media planning.
• Strong background in online and offline media channels.
• Demonstrated success in developing integrated media strategies.

Responsibilities

• Lead the development of integrated media plans across various channels.
• Build and maintain strong client relationships.
• Analyze industry trends to inform strategic recommendations.

Skills

Client management

Communication

Leadership

Analytical mindset

Education

Bachelor's degree in marketing, Advertising, Communications, or related field

Tools

Media planning and analytics tools

Job description

Job Description

Multi-Channel Media Planning Account Director

A leading independent media agency is seeking an experienced and dynamic Multi-Channel Media Planning Account Director to lead media planning initiatives. The ideal candidate will possess comprehensive expertise in both digital and traditional media, with a proven ability to develop integrated media strategies that maximize reach, engagement, and ROI.

Key Responsibilities:

- Lead the development of integrated media plans encompassing online (digital, social, programmatic, search) and offline (TV, radio, print, out-of-home) channels.

- Build and maintain strong relationships with clients, understanding their objectives and translating them into effective multi-channel strategies.

- Collaborate closely with creative, digital, and offline teams to ensure cohesive campaign execution.

- Analyze industry trends and consumer insights to inform media planning and strategic recommendations.

- Manage and mentor a team of media planners, fostering professional development and best practices.

- Oversee campaign performance, making data-driven adjustments to optimize effectiveness across all channels.

- Stay abreast of emerging media opportunities, new technologies, and evolving consumer behaviors.

Qualifications:

- Bachelor's degree in marketing, Advertising, Communications, or related field.

- 6+ years of experience in media planning, with a strong background in both online and offline media channels.

- Demonstrated success in developing integrated, multi-channel media strategies.

- Excellent client management, presentation, and communication skills.

- Leadership experience with the ability to inspire and guide teams.

- Proficiency in media planning and analytics tools, with a solid understanding of media buying and trafficking processes.

- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.

Please send your CV to [e-mail]