Account Director, Consumer - Up to £55k

Golin; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading PR agency in Greater London is seeking a Consumer Account Director to manage key consumer accounts and develop innovative campaigns. You will lead client relationships and drive integrated strategies across multiple media channels, ensuring all activities align with client goals. The ideal candidate has strong consumer PR experience and a proven track record in agency settings. Excellent writing and proactive thinking are essential for success in this role.

Qualifications

• Solid experience in consumer PR / communications, ideally in an agency setting.
• Proven track record of leading mid–large accounts and being a key client contact.
• Experience delivering integrated campaigns that span PR, social, influencer and content.
• Strong understanding of media landscapes and consumer trends.

Responsibilities

• Lead day-to-day activity across consumer accounts and manage client relationships.
• Coordinate client meetings and ensure clear actions and follow-ups.
• Understand clients’ business priorities and tailor activities to meet those goals.
• Oversee content development for press materials and social copy.

Skills

Consumer PR experience

Client relationship management

Integrated campaign delivery

Strong writing and storytelling skills

Proactive and solutions-focused mindset

Team management

Job description

Overview

We’re looking for a Consumer Account Director with strong consumer brand PR experience and a passion for creating work that people actually talk about.

You’ll lead day to day activity on one or more key consumer accounts, managing the client relationship, shaping strategy and driving integrated campaigns that span earned media, social, influencer and content. Many of our clients operate across multiple markets, so you’ll be comfortable working with different regions and local teams, even if your role is more UK focused.

Key Responsibilities

• Act as the day to day lead across one or more consumer accounts, building trusted relationships with senior client stakeholders

• Run client meetings, status calls and planning sessions, ensuring clear actions, follow up and momentum

• Understand your clients’ business priorities and market context and ensure all activity ladders up to those goals

• Write and refine briefs, messaging, story angles and toolkits, ensuring ideas are insight-driven and culturally relevant

• Work closely with creative, strategy, social and production teams to shape and stress test ideas

• Oversee content development, from press materials and social copy to influencer briefs and event concepts

• Support and coordinate activity across multiple markets or regions when required, ensuring consistency

• Provide strategic oversight on media and influencer strategies, ensuring the right mix of channels and partners

• Support teams in building and maintaining strong relationships with journalists, creators and partners

• Oversee event, activation and partnership activity, ensuring flawless execution and alignment with brand strategy

• Line manage and mentor junior team members, giving clear direction and constructive feedback

• Create a supportive, inclusive team environment where people feel able to share ideas, challenge and grow

What You’ll Bring

• Solid experience in consumer PR / communications, ideally in an agency setting

• Proven track record of leading mid–large accounts and being a key client contact

• Experience delivering integrated campaigns that span PR, social, influencer and content

• Strong understanding of media landscapes and consumer trends and how to turn these into smart, earned first ideas

• Excellent writing and storytelling skills across formats (decks, press materials, briefs, POVs).

• Curious, proactive and solutions-focused, with a "how do we make this better?" mindset

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