Account Director - Consumer PR

Ogilvy UK; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

25 days annual leave + 1 Volunteer Day

Enhanced Maternity and Adoption Leave

Flexible Working Model

Wellbeing and Health benefits

Life Assurance

Maternity & parental leave

Job summary

A leading global marketing agency is seeking a visionary Account Director to lead high-impact consumer PR campaigns. This role requires extensive experience in consumer PR and the ability to inspire and mentor a team. Responsibilities include building client relationships, developing creative strategies, and monitoring campaign performance. The ideal candidate will have strong leadership skills and a data-driven mindset. This position offers an energetic workspace with opportunities for professional growth.

Qualifications

• Proven track record of driving successful campaigns.
• Deep understanding of consumer behavior.
• Ability to develop creative strategies.
• Demonstrated ability to think "earned first" and create campaigns that generate organic buzz.
• Strong leadership, communication, and interpersonal skills.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset and analytical skills.
• Knowledge of industry trends and best practices.
• Experience in crisis management.
• Champion inclusiveness, diversity, and equity in all aspects of work.

Responsibilities

• Mentor a team for breakthrough PR campaigns.
• Build trusted advisor relationships with clients.
• Collaborate with creative teams for compelling narratives.
• Monitor campaign performance using data.
• Manage client budgets effectively.
• Budget Management: Manage client budgets effectively, ensuring campaigns are delivered on time and within budget.
• New Business: Support new business efforts, participating in pitches and developing compelling proposals.
• Crisis Management: Develop and implement crisis management plans to protect client reputation.
• Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work.
• Media Relations: Maintain strong media contacts across national, regional & consumer lifestyle titles and pitch stories.
• Integration: Cross-channel collaboration with Influence & Organic social specialists, and cross-agency collaboration with paid media & experiential partners.

Skills

Extensive experience in consumer PR

Strong leadership

Excellent project management

Data-driven mindset

Crisis management

Job description

Overview

Department: ConsumerPR & Influence

Location: London

Contract type: Maternity cover 12-Month Fixed Term

Reporting into: Client Partner

About Ogilvy

OgilvyUK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fueled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Mars, Unilever and Mondelez International.

Ogilvy’s influencer marketing practice is the largest globally and the agency also hosts Nudgestock – the world’s biggest festival of behavioural science and creativity. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.

The Role

Seize this incredible opportunity to champion "earned first" thinking for one of the world's leading FMCG brands. We're looking for a visionary Account Director to create culturally resonant, high-impact consumer PR campaigns that don't just get noticed, they become part of the zeitgeist.

You'll be the driving force behind the client relationship, leading day-to-day interactions and spearheading innovative strategies that generate explosive buzz and deliver measurable success. This role is fun, energetic and fast-paced, offering unparalleled chances to grow your expertise while working on one of the biggest brands in the world.

Beyond strategy, you'll cultivate an empowering and collaborative spirit within your team, where open communication and valuable feedback are the norm. You'll masterfully manage partnerships with third parties, and ensure every piece of work meets and exceeds the highest quality and client expectations.

Acting as a pivotal liaison, you'll perfectly align client objectives with our internal creative powerhouses. We need someone with a daring spirit – who embraces the new media landscape, challenges the status quo, and inspires clients to achieve bold and culturally relevant campaigns.

Key Responsibilities

• Inspire & Lead: Mentor a team to develop and execute breakthrough, "earned first" PR & Influence campaigns.
• Client Partnership: Build trusted advisor relationships with clients, understanding their business and anticipating their needs. Guide them across media communications.
• Creative Strategy: Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences.
• Data-Driven Optimization: Monitor campaign performance, leveraging data and analytics to optimize results and demonstrate ROI.
• Innovation & Trends: Stay ahead of industry trends, identifying new opportunities and approaches to enhance campaign effectiveness.
• Budget Management: Manage client budgets effectively, ensuring campaigns are delivered on time and within budget.
• New Business: Support new business efforts, participating in pitches and developing compelling proposals.
• Crisis Management: Develop and implement crisis management plans to protect client reputation.
• Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work.
• Media Relations: Will have maintained strong media contacts across a range of national, regional & consumer lifestyle titles and be confident in outreaching to said contacts to garner feedback or pitch stories.
• Integration: Cross-channel collaboration with Influence & Organic social specialists, and cross-agency collaboration with paid media & experiential partners.

Requirements

• Extensive experience in consumer PR and influence, with a proven track record of driving successful campaigns.
• Share and use media knowledge to guide clients on what you believe is best for their brand.
• Deep understanding of consumer behavior and ability to develop creative strategies that resonate with target audiences.
• Demonstrated ability to think "earned first" and create campaigns that generate organic buzz.
• Strong leadership, communication, and interpersonal skills.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset and analytical skills.
• Knowledge of industry trends and best practices.
• Experience in crisis management.
• Champion inclusiveness, diversity, and equity in all aspects of work.

How we help you Thrive

• 25 days annual leave + 1 Volunteer Day
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.

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