Account Director - Comms Planning London, England

Group M Worldwide Inc.; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global agency is seeking an Account Director for the TUI main brand account. This role involves leading media strategies, fostering client relationships, and driving innovative campaigns. The ideal candidate will have extensive experience in media planning and a passion for personal and professional growth. Flexible working arrangements are supported.

Qualifications

• Proven media planning leadership experience.
• Extensive experience in communications planning.
• Excellent client engagement skills.

Responsibilities

• Lead strategic responses and media implications.
• Build strong client relationships and present strategies.
• Collaborate with data, tech, & analytics teams.

Skills

Media planning leadership

Strategic thinking

Client engagement

Job description

Account Director – Planning, TUI

Overview of role

We are seeking a talented Communications Planning Account Director to join the TUI main brand account. You will lead day-to-day operations on exciting campaigns, working closely with the Senior Associate Director and Business Director to develop industry-leading media strategies based on insights, audience behaviors, and effectiveness. TUI is an iconic brand aiming to activate breakthrough media through culture, context, and experiences to attract new travel consumers. The ideal candidate will have a comprehensive knowledge of all media channels, including digital, and their role within the broader ecosystem.

Reporting of the role

You will report to the Senior Associate Director.

3 best things about the job

1. The team: Join a talented, award-winning team of planners who value innovative perspectives.
2. The work: Daily media planning across TUI offers diverse challenges, fostering learning and growth.
3. The clients: Work with passionate clients who see us as partners in pushing media boundaries.

Who are you?

We seek a dynamic Account Director with proven media planning leadership, strategic thinking, and extensive experience in communications planning. You should be inquisitive, eager to learn, and possess excellent client engagement skills. You thrive under pressure, bring positive energy, and are committed to personal and professional development.

Responsibilities of the role

• Lead strategic responses that excite clients, including crafting communication roles and media implications.
• Build strong client relationships, leveraging insights for campaign strategies and confidently presenting responses.
• Bring innovative ideas to clients and own the overall media plan, ensuring accuracy in updates.
• Ensure KPIs are SMART and clearly displayed in all responses.
• Collaborate with data, tech, & analytics teams to align campaign strategies with learning agendas.
• Support and develop future talent within the team.
• Handle finance escalations and provide accurate client forecasts.
• Participate actively in new business initiatives, including insight gathering and growth opportunities.

About EssenceMediacom

We are a global agency focused on breakthrough thinking, driving explosive brand growth, and challenging conventional media boundaries. Our network of 10,000 influencers helps clients innovate and grow exponentially. We prioritize diversity, equity, inclusion, and sustainability, fostering a culture of collaboration, innovation, and opportunity.

*Flexible working arrangements are welcomed and supported at EssenceMediaCom London.*